August, 2010
How the Yahoo and Bing Merger Will Affect Your SEO and Rankings
It’s happened—Microsoft has swallowed the Yahoo search engine and though you won’t see much interface change, Yahoo will now be powered by Bing and display Bing search results. So what does this merger mean for your website and rankings? Microsoft is now managing both organic and paid search for both Bing and Yahoo. Don’t expect…
How To: Set Up and Optimize Google Shopping Feeds
This blog post discusses how you can use Google shopping feeds to increase sales and traffic to your ecommerce website. We’ll first discuss Google shopping, then get to how to set up and optimize your product feeds. With universal search well underway you may have noticed that Google has integrated its product feed into the…
SEO Tips for Pennsylvania Businesses: How To Optimize Your Organization’s Facebook Page For 500 Million People
Internet Marketing: The Intersection of Social Media (Facebook) and SEO The opportunity to reach customers and prospectives doesn’t just lie in Google search, but also within social media. Small businesses can optimize website content for Google’s standard searchers, but should also take time to do so for content they upload and publish within all social…
How To: Create a Corporate Facebook Page
Here’s a Facebook how-to guide to creating a corporate Facebook Page. Sign up for Facebook, if you haven’t already done so, or log into Facebook if you’ve got an existing account. Once you’ve signed up for a personal Facebook profile, you’re then able to create other Facebook pages for organizations and groups. When logged in,…
