Lawyer SEO/Internet Marketing Strategies: WordPress Blogs
This post discusses the benefits of adding WordPress blogs to lawyer websites.
It’s absolutely crucial to have a blog for fresh content. Google also recognizes and ranks websites that have blogs higher then those without. You’ll be reaching out to your audience and connecting with potential clients, and you’ll be driving traffic to your website. If visitors find your content compelling, they’ll link to it and increase your site’s PageRank.
Here are a few helpful tips for Law Blogs. When blogging, remember to:
-Use relevant SEO keywords.
-Educate your readers, not “sell” them or promote your services.
A blog will help you reach the kind of clients you want and drive the web traffic your law practice needs. Fresh and relevant content demonstrates to your clients that you’re a valuable resource. If you’re consistent in your posting and you connect with readers, you’ll have a popular blog.
Here Are a Few Other Great Tips:
Host a blog on your own domain—WordPress for example is free, and easily customizable. If you frequently publish valuable content, people will link to you, increasing the page rank of your website. Write content about the legal issues you care about as well as those which deal with the type of cases you want to work on. You’ll attract the customers you want.
Keep your blog posts simple and discuss areas that are relevant to your practice. Whenever possible, inject as much personality into each blog post as you can to make individuals want to read what you’re writing. You’ll not only connect with your readers, but your information won’t seem stale.
Establish which keywords you’d like to use—relevant keywords let search engines know how to index your entries and lead new clients to your website. Find out your targeted audience—the demographic you’d like to reach and write about issues targeting them.
When writing articles/blog posts for the web, keep them short and to the point. Blog posts should typically be around 300-500 words—your readers will appreciate this, and the search engines will have an easier time indexing your posts. Excellent topics include “How To” guides and helpful information that’ll educate and guide your readers, as well as engage your clients. Encourage them to contact you personally for more information.
Open your blog up to comments and questions, and follow up with people. If you’re interacting with your readers, they’ll perceive you as a valuable resource and “real” and knowledgeable person.
Of course, the very best way to blog is to do it yourself, since you are the one who knows your business best. Before starting a blog, consult with an experienced SEO professional and let them inform you how to write specialized content. With work, family time, and everything else that needs to get done, you may not have the time to create pages and pages of fresh content. In these cases, you can hire a “Ghost Writer” to create content for you. Provided with resources and your guidance, they can develop articles and blog posts that you’ll be happy with.
Is your website SEO friendly? Here’s our Checklist for Making Lawyer Websites Popular With Search Engines.
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