Boomtown Internet Group Offers A Basic Social Media Plan

The General Strategy:

This strategy will focus only on Twitter, Facebook and LinkedIn first.
Optimize all the company social profiles on LinkedIn, Facebook and Twitter by editing them and adding search terms related to your services wherever possible. Make sure that the business Facebook and Twitter pages have a good professional layout.
Write as many (minimum four) blog posts each month, concentrating on your services and focusing on the search phrases that would bring potential clients to your website.

These posts should automatically appear on your social profiles using a plugin in the wordpress blog. So please add plugins on your Blog so that every time you blog post it will be posted on all your other social websites.

Make sure that your employees subscribe to the most popular groups on Facebook and LinkedIn (i.e. both groups that are in your field, and groups that encompass your target audience’s interests.)
Post links to your blog posts on LinkedIn & Facebook Groups and places them wherever you can get expose. You may also answer questions about the posts on these groups.
Try to find questions related to Your Services and post Answers to these – these will occur in groups not having anything to do with your interests in some cases. Look for groups where your potential clients may have joined. Some Answers might not help you get customers, but they will help to increase the status of your employee’s profiles in these groups.
Create a spreadsheet listing potential groups, complete with notes and links for future reference.
Consider having each person choose several groups (3-5) they’d like to receive regular updates for (emails) and contribute to regularly. Or designate one employee as the group monitor so he/she can designate tasks to other team members. This can be time saving, especially for the monitor who can divvy out tasks based on members’ areas of expertise.
Find related blog posts using “Google Alerts” and manually post your comments there. It might be that you need to answer repeatedly to gain a reputation on that blog.
Find related forums and Yahoo Q&A, where people ask questions about your services and answer them.
Every task should be done using a legitimate name and profile only (don’t make up a fake ID to do this work).
Twitter: at the beginning of every month, have your employees write several Tweets each (enough so you can tweet twice or three times a day) and compile them using a tool like Hootsuite.com, then schedule them to be tweeted throughout the month.
When sending out your newsletter, summarize the blog post and link to it. This way the content of your newsletter will stay on your site. All the blog posts will also have the share buttons for your social media on them as well.
Optimize off-page – “Find us on Facebook” or “Follow us on Twitter” on business cards, brochures, posters, vehicles, etc.

Weekly Task Schedule:

On Monday write at least one blog post.
On Tuesday concentrate on getting fans and followers on each of these profiles. Your target should be 200 fans on FaceBook Page, 1000 followers on twitter and 100 Fans on Linkedin company profile:

Connect with 5 current or former business associates.
You should add links to your social profiles on your website.
Suggest all employees, friends, and relatives follow these profiles.
Create an incentive to join these profiles – you can blog about the incentive.
Join related groups and post links to these profiles with the incentive.

On Wednesday join 3 new groups on LinkedIn and Facebook and post links to your blog on these groups. Now go to the Answers section and answer two questions.
On Thursday and Friday start a discussion in each group you are a member of. Each discussion should have a link back to your website to a page where people give their email address to download a white paper or article. Make sure you tell them that you can email them in the future. Aim to be a member of 20 groups.
Review Progress and revise plan for next week.