Becoming a Jedi Master of Social Media
If you truly want to become your own Jedi Master of social media, there is one basic rule that you must remember: your community is what’s most important. There are 4 simple steps that you can follow to do well in social media:
- Plant your idea
- Build a community around that idea
- Nurture your community
- Be genuine
Plant Your Idea
This seems like one of the easiest steps out of the fantastic four, but it’s really not. One of the most difficult parts of a social media campaign is figuring out where to begin. You can have the greatest idea in the world, one that could revolutionize our very existence, but if you don’t tell the right people about it, your amazing idea can become just as popular as a movie of the week. When trying to figure out how to market your product or brand, look at your audience. Figure out who needs what you’re offering, where they can be found and plant your idea.
Build Your Community
Once you’ve found your audience, it’s time to get them all talking about you. Release the latest news about your company via your social media platforms, making sure that the right people can see what you’re talking about. Try different methods of displaying your content, and shake it up every once in a while. No one wants to read the same tweet in 100 different ways. Make sure that your content is easily accessible and, no matter what platform you use, don’t over-do it. Too much of a good thing becomes an annoyance.
Nurture Your Community
The interesting thing about the social media world is that the less attention you pay to people, the less attention you receive. When interacting with other people over the web, you should always represent your brand in the best way possible, obviously. But you also have to remember that the people who follow your social media platforms don’t want to be treated like just another Twitter handle or “Like” on your brands’ page. They want to know that they matter and that you truly care about their business.
Customers and followers’ want to know that the people behind their favorite brands actually care about them and their input. Whether it’s an occasional retweet or even a random reply, any and every interaction that you have should be sincere. No one wants to hear a generic response about how your brand “prides itself on customer service and grade ‘A’ service.” They want to see that you’re actually paying attention to the things that they say.
At the End of the Day…
It doesn’t matter how amazing your content is, how many interns you have tweeting for you, or how many discounts you offer your followers. If you don’t make your followers feel like they matter, then it won’t really matter how much you try to push your content. It will end up fading in to infinite space, just like the beginning credits of Star Wars. As long as you show your caring side and remember that your community is just as important as your product or brand, then maybe one day you will become your own social media Jedi Master. —Alexis Madison