About Boomtown Internet Group

Boomtown Internet Group is a subsidiary group of Boomtown Web Group, which was founded in 1993 by Sue McCrossin. Sue pulled together a team of forward-thinking and technologically progressive marketers and web designers with decades of experience in all aspects of the digital environment. Comprised of artists and programmers, designers and fishermen, music-lovers and writers, nerds and vegetarians, photographers and moms, our diverse team brings together a plethora of ideas and solutions.

Boomtown Internet Group is built on nothing more than a solid gold reputation. It is our pride and we bank on it. We have a reputation of building websites that position our clients at the forefront of their market niches. We constantly reinvent our processes to fluidly navigate the ever-changing trends of the Internet marketplace. In keeping with this ethic throughout each stage of production, our team works closely with each client, connected via phone, email and chat during each stage of the project. This ensures that our client’s strategies are reflected in the work we produce. In a sense, our production method creates a rippling effect on the market we serve, imprinting a sense of trust and reliability, which resonates with our clients. Boomtown Internet Group’s practices have been honed through years of experience so that we can respond quickly and price our services competitively to meet your needs.

For 8 years, Boomtown Internet Group has maintained its headquarters in Glenmoore, PA, and we now are expanding into the Baltimore, Maryland area with our new Maryland Internet Marketing office. Our new office is located in Owens Mills, MD. Our expert knowledge of Internet marketing enables us to help our clients reach new levels of online business and enhance the online presence of our larger clientele.

Our Story

Years ago, Boomtown Internet Group started with a demand from our web design customers – “Help us be found on the Internet!” It is the driving force behind what we still do, although as the Internet changes our methods and processes change accordingly. We respond quickly to new technology, grasp the implications for our clients, and leverage them to capture the attention of consumers and businesses online. Many of our clients are small to medium sized businesses, so our philosophy has always been to cost effectively meet these ever evolving technologies with practical and measurable campaigns in keeping with our client’s budget constraints. We paint the big picture with affordable brushes.

Our Team

In order to achieve success in the competitive online market place, we’ve come to the conclusion that Internet applications and Internet Marketing are team sports. Having a star player certainly helps, but it is a combined, team effort, which creates successful Internet advertising strategies. Our creative thinkers grasp the possibilities for client benefit only when they are in close communication with our geeky technology gurus who can explain the new features. Our social butterflies keep a tight pulse on consumer Internet behavior to cost justify trying new social media features for our aggressive sales team.

Susan McCrossin

Susan has spent more than twenty-five years developing Information Technology systems and products. Prior to starting Electra Consulting, Susan worked as a consultant at Penn State University, working in internet business development for companies in Pennsylvania. She spent 8 years at Seimens developing health care related software systems, 3 years at Vanguard developing financial systems, 3 years at and IBM subsidiary as sales support for a CASE tool product, and the remainder of her professional career working as an independent consultant for major corporations in the South Eastern Pennsylvania area. Susan holds a Bachelor of Science degree from Penn State University and has started post graduate work at the University of Pennsylvania, and Villanova University.

Jim McCrossin

Jim has more than twenty five years of demonstrated success in the development and management of Information Technology related business, and has successfully cultivated and developed account teams for a number of Fortune 1000 companies. Prior to starting Boomtown Internet Group, Jim held executive level positions at Evergreen Assurance, DecisionOne Corporation and its predecessor companies including Bell Atlantic Business Systems. He was named Vice President of Commercial Sales in September of 2001. Prior to joining DecisionOne, Jim held executive level positions at IBM, Compuware Corporation, and SCT Corporation. Jim holds a Bachelor of Science degree in Computer Management from Philadelphia University and has done post graduate work at Pennsylvania State University.

Jamey Hoff

Jamey has been creating web applications since 2000. His core interests include database-driven web applications, open-source technologies, web standards compliance, and cascading style sheets (CSS). He is a proficient user of many major web scripting languages including PHP, ASP, and Cold Fusion (although he'll tell you he holds PHP dearest to his heart). He also enjoys collaborating with our designers on the latest web 2.0 concepts and technologies. Jamey holds a Bachelor of Science degree from the University of Pittsburgh in the field of Computer Science.

Kristin Kovalick

Kristin has over 20 years experience in marketing and advertising and as a private business owner. She currently is an Internet Advertising Director for PA Internet Marketing. She manages the pay-per-click internet advertising accounts on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter. Kristin holds a certification from Google as a Google AdWords Advertising Professional and has been instrumental in helping PA Internet Marketing achieve the Google “Qualified Company” certification. She has been working with PAIM since 2005 and effectively manages over $1,000,000 in pay-per-click advertising annually.

Priyo Mukherjee

Priyo has been working in the Information Technology industry since 2001. His core expertise is in search engine marketing, whether it is paid search or organic listing. However, he prefers to work on organic search. His leisure pursuit is internet surfing, He is better known for innovative ideas with his experience which ensures clients' internet marketing campaign success. He holds a Bachelor in Computer Application degree from IGNOU.

Clay Simmons

Clay has been building web pages since 1997. He's been designing and maintaining large scale web applications since 2004. His interests are in building scalable, high availability Web sites using open source technologies. He has worked for tech companies in San Francisco where he pinpointed performance bottlenecks, developed strategies to migrate companies off of aging hardware, and integrated existing web applications with 3rd party services. Clay holds a Bachelor of Science in Electrical Engineering from the University of Arkansas.

Erica Ronchetti

Relatively new to the field of SEO, Erica began her career in 2008 after graduating from Franklin & Marshall College with degrees in Business Administration and Studio Art. After discovering her love for internet marketing, she now is responsible for copy writing and blogging for the web, social marketing, and social networking. When not surfing the internet, she enjoys photography and dining out.