About Jim McCrossin

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Here are my most recent posts

Using Bootstrap and Frameworks for More Efficient Web Design

  • Posted by Jim McCrossin on May 10th, 2013

If you haven’t already done so, you’ll want to check out Twitter Bootstrap. Bootstrap is the latest improvement on website development and design. It’s an open source framework developed by the guys who brought us Twitter with a handful of instruments in its toolbox for fast and easy web creation. Bootstrap is great for programmers…

Google Wins Federal Trade Commission’s Antitrust Investigation

  • Posted by Jim McCrossin on January 7th, 2013

On Thursday, January 3rd Google announced on its official blog that the Federal Trade Commission had finished its investigation, concluding that Google is not guilty of any antitrust laws regarding the way it organizes its search results. The FTC’s review lasted 19 months and ended with a unanimous vote not to press charges against Google….

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What Will Social Media Be Like in 2013?

  • Posted by Jim McCrossin on November 7th, 2012

Boomtown Internet Group’s Social Media Director, Caitlin Connors, is excited to be featured in B2C’s list of top 50 social media experts!   Brian Rice approached Boomtown asking for our advice on the future of social media, and we just had to share what we know. With the election over, we are all wondering what 2013…

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You Can’t Hire Us To Do Your Social Media

  • Posted by Jim McCrossin on October 31st, 2012

Do you have real people in your company in place to help with social media everyday? The fact is that your social channels need to be vibrant, evolving places where you are continuously posting original content, sharing relevant links, and engaging with others on a regular basis. And for product- and service-based organizations, you can count…

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The Truth About Fake Likes on Facebook

  • Posted by Jim McCrossin on October 24th, 2012

Lately big companies have been cheating the social media game and paying other people to get them Likes on Facebook to make their company look more reputable and popular.  After reading this article, you may be more cautious of who you’re doing business with and if they are truly reliable. Fake likes could be fake…

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Yahoo! Search Update April 2010

  • Posted by Jim McCrossin on April 30th, 2010

Yahoo! again Announced updates to its search index and ranking algorithms on 29th  April, 2010.  This latest update comprises crawling, indexing, and changes over ranking algorithms. Dan Rampton, Program Manager of Yahoo! Search says on Yahoo Search blog: The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms.  Similar to…

Using Social Media to Market Your Company

  • Posted by Jim McCrossin on December 23rd, 2008

I read a column on SearchEngineWatch.com today by Mark Jackson where he suggested an easy way to use social media sites to market your company. He sasy that the new social media sites offer many ways to drive visitors to your own website. They offer new marketing media that could really help you grow. Maybe…

How to Use Google Trends

  • Posted by Jim McCrossin on December 18th, 2008

Google the leader of search engine is also famous worldwide for his useful tools. Google Trends is one of the free tools from Google. With Google Trends you can find the search volume of a specific term across various regions of the world and how many times the search term searched on Google.com. Following are…

Google PPC Campaign Trends in 2009

  • Posted by Jim McCrossin on December 18th, 2008

When the ball drops at midnight, add one more thing to your list of New Year’s Resolutions: Don’t go crazy this year….”Google” crazy, that is! In the online pay-per-click advertising world, it seems to be a common practice for businesses to “google” their own keywords to see where their ads show up. This practice, however,…

New Google Search Features: Google Suggest

  • Posted by Jim McCrossin on December 18th, 2008

New Google Search Features: Google Suggest Finally Google Suggest feature has been added to google.com. Now when you start typing in the search box of google.com you can see some related searches to your keywords will appear automatically just below where you typing. It’s easy to move your cursor to any of the related searches…

Optimize Google Map Listings or Google Local Search Optimization Tips

  • Posted by Jim McCrossin on December 3rd, 2008

With the advent of universal search, it is important to get control of your Google map listing and optimize it for local search. Universal search ranks above natural search in many cases, so it is well worth the effort. Take control of listings through the local business center www.google.com/local/add/.    It asks you your name, address…

Creating a Personalized Website Linking Strategy

  • Posted by Jim McCrossin on November 17th, 2008

The idea of a successful link building campaign is to create content on your website or blog which other people will want to link to. Links work in two ways to generate visitors to your website. First, they bring traffic from other websites to yours, and second they count as referrals in Google’s algorithm, and…