New Google Analytics is Now Live: New Features, Improved Reporting
Google announced that their new Analytics platform would go live mid-April, and that date has arrived. Next time you login to your GA dashboard, you may notice something different. Where previously you could toggle back and forth between the new and old versions of Google Analytics to become familiar with the new layout and features,…
New Changes to Facebook Business Pages: All Brand and Business Pages Converted to Timeline Format on March 30th
Facebook’s Timeline for brand pages has arrived! If you’re managing a business Facebook page, you can set up your new Timeline-based page and preview and edit it as desired before pushing it “live” for your followers and the rest of the online world to see. Boomtown will be helping make sure that your new layout…
Everything You Need to Know About the New Google+ Changes: “Google Search Plus Your World”
Google is transforming into a search engine that understands not only content, but relationships and people—social search is another big step in this direction. As of yesterday, Google launched an update “Search Plus Your World”, a continuation of Google+ integration into Google’s other products. You’re going to start seeing automatically personalized results (to a greater…
Major YouTube Redesign: Video Discovery, Social Sharing, and Channels
According to a recent report*, for the first time in 20 years, TV numbers in American households are declining and the demand for online video content is growing – YouTube is the place to be. You might have noticed that the YouTube team has recently introduced a new homepage design – just last week they…
How to Optimize, Use, and Get the Most out of Your Google+ Business Profile
Launched in June of 2011, Google+ is a social network that has amassed more than 40 million users—nearly 1/3 of LinkedIn’s membership base of 135 million. Despite the massive growth of Google+, numbers don’t yet compare to Facebook, which has more than 800 million users. Google+ makes it possible for individuals to get involved in…
How to Get More Likes on Facebook
Implement the “Like” button (or social plugin) on your website—this easy addition, according to Facebook results in 3-5x greater click-through rates. The general consensus is that Facebook Likes may also influence search rankings. Whether this factor is direct or one influence among many, search engines may be taking a cue from these social indicators of…
How To: Set Up and Get the Most out of Your Google Local Profile
We encourage all of our clients to sign up or claim their Google Places account. Why? First and foremost, it’s free. According to Google, 97% of consumers search for local businesses online and it’s important to be there when they’re looking for you. If your company relies at all on organic search for business, make…
Boomtown Blogging Recommendations and Best Practices for WordPress
Boomtown would like to recommend the following tips and guidelines for bloggers who are looking to get the most out of their efforts. Although we encourage our clients to use WordPress because it’s both SEO friendly and easy to use, these tips apply for other blogging applications as well. Here are some of our blogging…
What’s New With Mobile Search Advertising? Search + Apps
Search ads on mobile devices connect people and businesses in useful and relevant ways, allowing people to make better (and more informed) decisions when they have access to more information. Recently, new mobile search ad formats have been revealed, allowing businesses to benefit from mobile advertising in different ways. The worlds of apps and search…
Google is Removing Accurate Data in the Name of Privacy: What This Means for Your Analytics Reports
Because search is becoming increasingly customized and personal, Google has chosen to encrypt search results in order to secure better user privacy. Read the full blog post here. Encrypted search will become the default experience for signed in users on Google.com. The gist of it: When a signed in user visits your site, all web…
Love It Or Hate It: New Facebook Features, Timeline, “Liking”, and Apps are Here
Every year or so (and sometimes more frequently) Facebook manages to anger a large percentage of users by drastically changing site look and feel. It’s no different than with the changes that have been unveiled yesterday and what is becoming clear is Facebook wants to become an entertainment hub. Yesterday, Facebook’s founder Mark Zuckerberg outlined…
New Facebook Features: “Subscribe” Button and News Feed Options
New Facebook Features: “Subscribe” Button and News Feed Options As of yesterday, Facebook is providing users with more options to share and manage content. You’ll soon see the introduction of a “subscribe” button, now allowing individuals to share public content with those who choose to subscribe to their Facebook feed, without that person having to…
