About Evan Blumenthal

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Here are my most recent posts

consumerpsychology

What Makes Consumers Tick PART ONE: Creating Value in Your SMO

  • Posted by Evan Blumenthal on June 28th, 2012

Nowadays anyone can go online and run through the process of creating a company page on a social network, yet we see those who do this without grasping the reasoning behind it. It takes a little more application to understand WHY and HOW a company should use social media to market themselves to their consumer…

Google-Penguin-Update

The Penguin Update: Google’s Latest Algorithm

  • Posted by Evan Blumenthal on June 13th, 2012

As you may have heard, on April 24th Google launched its latest search algorithm. Unlike Google’s Panda update and other page layout algorithms, the Penguin update is a “webspam” algorithm designed to target those who spam search results or intentionally violate Google’s Webmaster guidelines in order to receive better rankings. Google has always worked to…

google-panda

Content is a Website’s Best Friend

  • Posted by Evan Blumenthal on May 24th, 2012

  We don’t know if there is anyone out there who will argue with the fact that producing unique content on your webpage is one the biggest assets you can have, and in the area of SEO high quality material is increasingly becoming crucial now more than ever. In this post we will describe to…

RSS

RSS Feeds, Your Blog, & You

  • Posted by Evan Blumenthal on July 25th, 2011

Why Including an RSS Feed with Your Blog is Essential What is RSS? RSS stands for Really Simple Syndication. It’s a technology that is being used by millions of websites to help users keep track of updates from their favorite sites. It provides users a method receiving relevant and up to date information quickly without…

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The Path to a Successful Business Blog

  • Posted by Evan Blumenthal on July 7th, 2011

Congratulations! You’ve decided to start a blog for your company. Blogs have become a powerful tool in a company’s SEO arsenal, and to create and maintain one is a strategic marketing move for any business.  Blogs are all about getting the message out. But what message? Deciding on what your company should blog about, as…

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The YouTube Partner Program

  • Posted by Evan Blumenthal on June 16th, 2011

YouTube has quickly become one of the largest and most popular forms of social media on the planet. People worldwide are watching billions of videos every day and new ones are constantly being uploaded to the site by entertainment junkies and business persons alike. It’s a great way to get noticed, and not by just…