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Using Webmaster Tools to Prevent the Google Duplicate Content Penalty
Do you know whether or not your website has duplicate content issues? You could be battling the Google duplicate content penalty without even realizing it. Luckily there are tools out there that help identify copy issues so you can fix them before they harm your search rankings. How to Check Duplicate Content with Google Webmaster…
Guest Blogging: The Need for Great Content in Internet Marketing & Website Design
Content engagement, content management, content-driven results. You’ve seen or heard one of these or the dozens of other similar phrases recently. But when your Internet marketing agency proclaims, “Content is King!” during a conference call, what does it really mean? Why is it so important, and what happens if you ignore it? First, let’s define…
Rules for Creating Social Profiles with Multiple Business Locations
Our team works frequently with businesses that are just starting to establish an Internet presence. While creating an SEO strategy for one of our newest clients that just launched their first website, we were faced with an important question. This particular client has two business locations that provide the same services, but operate independent from…
Digital Agencies Among Top Paid in 2012 Campaign Spending
Democrat and Republican parties alike spent a considerable portion of their campaign budgets on digital strategy in this year’s primaries, according to an article by CNN. The importance of online strategy was thought to be so influential that the Digital Director of Mitt Romney’s campaign took leave from his company, Targeted Victory, for a number…
How are Authorship and Google Plus Transforming SEO Link Building?
Link building is still as important, if not more so, than it was 15 years ago. According to a SEOmoz ranking factors survey, 40% of Google’s ranking algorithm is based on linking factors. What has changed is the quality of links and who exactly is pointing to your website. Regaining Trust in Links: Google Plus…
Google Books: Promote Your Company’s Publications on the Web for Free
Google Books is the new searchable digital database of books uploaded by users on Google. By submitting your books via the Google Partner Program or the Library Project, Google matches search queries with relevant content in your book, and displays the book in search results around the world. This is a great free marketing tool…
Magento Support, Development, and Troubleshooting
Magento is an extremely powerful ecommerce platform that offers customers the ultimate level of functionality and speed. Boomtown Internet Group’s highly qualified programmers are trained and experienced in the newest advances within Magento. A platform as strong as this requires consistent maintenance and support to ensure that your business runs seamlessly as changes occur. Boomtown…
Top 10 of 2011 Roundup: Biggest Changes in Organic Search
Change is no surprise to the search engine marketing world. Our industry is known – and expected! – to be quick on our feet to adapt to both the predictable and the unanticipated. Here is a sample of both from the past year – the ups, the downs, and the brand new: 1. Google &…
Ringing in Successful Holiday Internet Advertising – What You Need to Know
Gray Thursday, Black Friday, Cyber Monday – anymore, shopping events throughout the year require a separate calendar. If you feel overwhelmed and slightly lost in how to tackle expansive PPC holiday advertising, follow these steps to make the process manageable and successful. You’d be surprised how easy it is fine-tuning PPC campaigns for the full-force…
Are You Pinning Yet? The Image Bookmarking Site Everyone’s Talking About
Pinterest has taken the Internet by storm, especially among mobile users with its iPhone app. Acting as a visual pin board, users can take photos of something with their iPhone or “pin” images they find online and bookmark said photos onto various categorized boards. The Pinterest homepage is customized to your interests and allows you…
Think Insights with Google Provides Extensive Data Hub
Hot out of beta, Think Insights with Google is an information resource jam-packed with valuable tools for marketers, advertisers, business owners, and entrepreneurs. Google has created a core for all things data driven. Merging reliable existing tools (i.e. Keyword Tool, Google Trends) with new enhancements, the website breaks down consumer trends, industry studies, and marketing…
CloudFlare: Anti Virus and Anti Spyware for Your Website
One of our clients was chewing up bandwidth at an incredible rate due to spammers coming to the site from Russia and the Ukraine. We needed to find a solution to keep them in the search rankings, but filter out unwanted spammers and potential threats, and speed up their website. We found CloudFlare, and I’d…
