Best Practices for Google Places Pages 2012
The Google Places team is always making changes to show better local results. Even if your places page is established, there are several measures that companies can take to increase the likelihood that their Google Places pages are visible in search results, and are attractive and useful for visitors. Accuracy and Consistency The most important…
Best Practices in Jan 2012 for Google+ Business Pages
As a note, check back to this post because we will be updating it as more features become available. Create Your Profile Creating a Google+ page is easy. After you create your Google+ profile (which you can sign up for with a Gmail address), you click the HOME button up top and look on the…
Suggestions on Creating Your Internet Marketing Budget for 2012
Many companies have either already allocated more of their overall marketing budgets to Internet Marketing, or are in the process of doing so. This is because more and more people are using the Internet for longer periods and the average person spends between one and three hours online every day. Of the 300,000,000 people in…
Using YouTube Channel in Your Overall Marketing Strategy
This article outlines several ways you can incorporate YouTube into your overall online marketing strategy. In 2011 YouTube got 800 million unique visitors a month, has more than 20,000 partners in 22 countries, and is monetizing more than 3 billion video views per week globally. Just two years ago, Nielson Net Ratings reported that YouTube…
The End of Yahoo Site Explorer for Link Analysis
We knew it was coming so it should be no surprise, but Yahoo Site Explorer announced that it was shutting down today, and a number of SEO professionals who have relied on the information about website links and pages indexed will have to start paying for it now. Since Yahoo Site Explorer was the only…
Google+ Business Pages Opened This Week
Google opened up Google Plus Pages for Business this week. Setting up a Google Plus page is really easy. Go into your Google Plus profile and look for the link to add a business, or to Go to http://www.google.com/+/business/ to get started. There are only a few things to do. First select he business name…
What is the Difference Between a Mobile App and a Mobile Website?
Many people are confused between an application and a mobile website. The biggest differences are: Mobile sites don’t need to be downloaded, while apps must be downloaded from iTunes or the Android Market. Mobile websites run on the device’s mobile browser. Mobile sites are available for anyone to see while apps have to be on…
Top Ten Factors for Ranking in Google in 2011: How is Google Determining Your Rankings?
As an SEO provider, we are often asked about the ever-evolving algorithm used by Google to determine ranking on search phrases. The following factors are very important in search rankings. Keywords Domain URL structure Canonical URLs and 301 Permanent Redirects Meta tags optimization Content Anchor text/internal linking Back-links Social reputation Conversion and click through rates…
Boomtown Internet Group Offers A Basic Social Media Plan
The General Strategy: This strategy will focus only on Twitter, Facebook and LinkedIn first. Optimize all the company social profiles on LinkedIn, Facebook and Twitter by editing them and adding search terms related to your services wherever possible. Make sure that the business Facebook and Twitter pages have a good professional layout. Write as many…
Determining The Effectiveness of a Website – Web Design in Philadelphia Tips
As an internet marketing company we are often asked to evaluate websites and make recommendations about improving them. In order to do that we look at several aspects of the website, including layout and design, usability, technical aspects, competitors, search optimization, and effectiveness. Some of the tests we do to the website are subjective, especially…
Local SEO for Healthcare Service Providers – Five Steps to Success
Traditional advertising for healthcare practices such as Direct Mail, Newspaper Ads, and Yellow Page ads are no longer an effective method of garnering new patients. With the advent of the smart phone and local reviews, the old ways of advertising are gone because now consumers can access to virtually unlimited content online. This article offers…
Groupon Privacy Policy Change and IPO Statistics
Yesterday I got this email from Groupon: Dear Groupon Customer, We want to let you know that we’ve updated both our Privacy Statement and our Terms of Use. These new terms, which affect all Groupon users, accommodate our new products and services that allow us to offer you more relevant deals, including Groupon Now! They also…
