Using Social Media to Market Your Company...

I read a column on SearchEngineWatch.com today by Mark Jackson where he suggested an easy way to use social media sites to market your company. He sasy that the new social media sites offer many ways to drive visitors to your own website. They offer new marketing media that could really help you grow. Maybe you already have a LinkedIn profile or a Facebook account. Both these social media sites are very popular: Facebook...

How to Use Google Trends...

Google the leader of search engine is also famous worldwide for his useful tools. Google Trends is one of the free tools from Google. With Google Trends you can find the search volume of a specific term across various regions of the world and how many times the search term searched on Google.com. Following are some reasons to use Google trends: Free of Cost: You need to spend some time and energy to do market research...

Google PPC Campaign Trends in 2009...

When the ball drops at midnight, add one more thing to your list of New Year’s Resolutions: Don’t go crazy this year….”Google” crazy, that is! In the online pay-per-click advertising world, it seems to be a common practice for businesses to “google” their own keywords to see where their ads show up. This practice, however, has a negative impact on a business’s advertising campaign. Below is a list of reasons...

New Google Search Features: Google Suggest...

New Google Search Features: Google Suggest Finally Google Suggest feature has been added to google.com. Now when you start typing in the search box of google.com you can see some related searches to your keywords will appear automatically just below where you typing. It’s easy to move your cursor to any of the related searches and select that as your search. You don’t need to type the full keyword now. For Example,...

Optimize Google Map Listings or Google Local Searc...

With the advent of universal search, it is important to get control of your Google map listing and optimize it for local search. Universal search ranks above natural search in many cases, so it is well worth the effort. Take control of listings through the local business center www.google.com/local/add/.    It asks you your name, address and phone number, and it will then show you similar names or locations already...