Google Analytics: How Do I Use UTM Tags?...

Are your customers responding well to your email blasts?  How can you measure the success of your online marketing campaigns? The answer: Google Analytics UTM Tags.  These UTM tags or “Urchin Tracking Modules” are necessary for tracking individual marketing campaigns, via the different values you assign them.  It can be a challenge to track and measure the success of an email campaign or other online promotion...

We Got A Cake! Thanks!...

Last week our company received a very thoughtful, surprise gift in the mail from a happy client. They sent us a delicious walnut cinnamon coffee cake for the office from www.coffeecakes.com. It was so thoughtful, so delicious, and so unexpected that I just had to blog about it! Not only was the cake moist, decadent and sugary, this was a great tactic to make our staff want to go above and beyond on our client’s...

How to Create A Google Analytics Custom Report...

Google Analytics allows users to create custom reports to better understand their traffic. This post will help you understand what Google Analytics Custom Reporting is and how you can create Google Analytics Custom Reports. High Level Segmentation: You can create new custom segments with the flexible and easy to use segment builder in Google Analytics. You can then compare segment performance side by side in the report. Report...

Website Redesign Planning Guide...

Why Plan a Website Redesign? Every website owner will at some point undergo a website redesign to improve the site, or bring it up to date on web standards.  The decision to redesign a website should not be made lightly because it is fraught with hidden costs and ramifications.  The more planning and the better prepared you are, the less impact to your business during a website redesign. Planning the entire website...

Boomtown Internet Group Awarded 2009 Best of Busin...

The Small Business Commerce Association (SBCA) has awarded Internet Marketing and Web Development Company Boomtown Internet Group the “2009 Best of Business Award” in the Computer Graphics Service Category. This achievement recognizes the best of small businesses throughout the country, those believed to demonstrate what makes small businesses a vital part of the American economy. Award winners are valuable assets...

Yahoo! Search Update March 2010...

Yahoo! Announced search updates to its ranking algorithms on 10th  March, 2010. This update includes crawling, indexing, and ranking algorithms. Dan Rampton, Program Manager of Yahoo! Search writes on Yahoo Search blog: The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms.  Similar to previous updates, you may notice some ranking changes and page shuffling during...

Multiple Accesses to Google Webmaster Tool: Finall...

In the Google webmaster tool, you might worry about creating Meta tags & uploading verification HTML files for each user. Google has made it easier by adding an option on its website verification page. With this new option (called “Add a User”) a website can have several verified owners in Google webmaster tools without worrying about creating Meta tags & uploading verification HTML files for each user. This...