How To: Set Up and Get the Most out of Your Google Local Profile
We encourage all of our clients to sign up or claim their Google Places account. Why? First and foremost, it’s free. According to Google, 97% of consumers search for local businesses online and it’s important to be there when they’re looking for you. If your company relies at all on organic search for business, make…
Google+ Business Pages Opened This Week
Google opened up Google Plus Pages for Business this week. Setting up a Google Plus page is really easy. Go into your Google Plus profile and look for the link to add a business, or to Go to http://www.google.com/+/business/ to get started. There are only a few things to do. First select he business name…
Boomtown Blogging Recommendations and Best Practices for WordPress
Boomtown would like to recommend the following tips and guidelines for bloggers who are looking to get the most out of their efforts. Although we encourage our clients to use WordPress because it’s both SEO friendly and easy to use, these tips apply for other blogging applications as well. Here are some of our blogging…
What is the Difference Between a Mobile App and a Mobile Website?
Many people are confused between an application and a mobile website. The biggest differences are: Mobile sites don’t need to be downloaded, while apps must be downloaded from iTunes or the Android Market. Mobile websites run on the device’s mobile browser. Mobile sites are available for anyone to see while apps have to be on…
CloudFlare: Anti Virus and Anti Spyware for Your Website
One of our clients was chewing up bandwidth at an incredible rate due to spammers coming to the site from Russia and the Ukraine. We needed to find a solution to keep them in the search rankings, but filter out unwanted spammers and potential threats, and speed up their website. We found CloudFlare, and I’d…
What’s New With Mobile Search Advertising? Search + Apps
Search ads on mobile devices connect people and businesses in useful and relevant ways, allowing people to make better (and more informed) decisions when they have access to more information. Recently, new mobile search ad formats have been revealed, allowing businesses to benefit from mobile advertising in different ways. The worlds of apps and search…
Google is Removing Accurate Data in the Name of Privacy: What This Means for Your Analytics Reports
Because search is becoming increasingly customized and personal, Google has chosen to encrypt search results in order to secure better user privacy. Read the full blog post here. Encrypted search will become the default experience for signed in users on Google.com. The gist of it: When a signed in user visits your site, all web…
Top Ten Factors for Ranking in Google in 2011: How is Google Determining Your Rankings?
As an SEO provider, we are often asked about the ever-evolving algorithm used by Google to determine ranking on search phrases. The following factors are very important in search rankings. Keywords Domain URL structure Canonical URLs and 301 Permanent Redirects Meta tags optimization Content Anchor text/internal linking Back-links Social reputation Conversion and click through rates…
Boomtown Internet Group Offers A Basic Social Media Plan
The General Strategy: This strategy will focus only on Twitter, Facebook and LinkedIn first. Optimize all the company social profiles on LinkedIn, Facebook and Twitter by editing them and adding search terms related to your services wherever possible. Make sure that the business Facebook and Twitter pages have a good professional layout. Write as many…
Pearl Software Introduces New Website Safety Check Badge, “PearlSafe”
Attention businesses everywhere – Pearl Software has just introduced a great new feature promoting Internet security and safe web browsing, the PearlSafe Website Safety Check Badge. This free web security badge is displayed on the home page of your website to instill visitor trust. In a world of internet scams and fraud, developing trust is…
Love It Or Hate It: New Facebook Features, Timeline, “Liking”, and Apps are Here
Every year or so (and sometimes more frequently) Facebook manages to anger a large percentage of users by drastically changing site look and feel. It’s no different than with the changes that have been unveiled yesterday and what is becoming clear is Facebook wants to become an entertainment hub. Yesterday, Facebook’s founder Mark Zuckerberg outlined…
