New Facebook Features: “Subscribe” Button and News Feed Options
New Facebook Features: “Subscribe” Button and News Feed Options As of yesterday, Facebook is providing users with more options to share and manage content. You’ll soon see the introduction of a “subscribe” button, now allowing individuals to share public content with those who choose to subscribe to their Facebook feed, without that person having to…
Amazon Changes Web Design, Enters Social Media Game
Amazon, major online retail giant, is making several notable changes to their website design as well as beginning development for their social games initiatives. Preparation for Mobile Onset The website design changes – which include an enlarged search bar and more clearly highlighted items on the home page – have been made in light of…
Google+ Adds Two New Share Features
Since its rollout not too long ago in June, the Google+ button appears on over 1 million sites and has reached more than 4 billion views. Google+ originally launched as a social tool to easily share and recommend information across the Internet. The social platform has just added two new features improving its content sharing…
A New 2011 SEO eBook for Your Amazon Kindle – By Boomtown Internet Group
Boomtown Internet Group has finally finished our 2011 SEO eBook and made it available here: 2011 SEO eBook This ebook presents a general outline of some of the SEO practices utilized at Boomtown Internet Group. The staff at Boomtown Internet Group has been working with small and medium-sized businesses to increase Internet profits for more…
How To Format Your Business eBooks for Amazon Kindle – An Easy Guide
The Amazon Kindle format is very basic HTML with a little support for CSS. For those with little HTML experience, try these steps to get your ebook up and running: - Edit your ebook in Microsoft Word or your word processing program, removing any unnecessary elements. Bullet points, special fonts, headers, and footers will not…
Image Optimization Necessary as Image Search Gains Speed
Image optimization is becoming increasingly significant as major search engines make way for advanced image search. Including images on your website has always been recommended to add interest and improve search engine optimization. What many people do not think of, however, is the fact that search engines can read image alt tags just as they…
Google Revamps Sitelinks: Improvements and Expansion for Organic Search
When you’re searching on Google, you may often be looking for a specific piece of information or have a specific task in mind, such as searching for directions or hours of a local venue. Despite having a narrow search goal, many individuals browsing the web start off their search with a broad query with no…
Healthcare PPC: A Tried and True Medical Marketing Effort
Practically every doctor, hospital, medical provider, or medical organization has some type of web presence to share information and acquire new patients. In this highly competitive field, it’s tremendously important to obtain a top position in the search engines and stay there. The Internet has become the most commonly used source for medical information, whether…
Determining The Effectiveness of a Website – Web Design in Philadelphia Tips
As an internet marketing company we are often asked to evaluate websites and make recommendations about improving them. In order to do that we look at several aspects of the website, including layout and design, usability, technical aspects, competitors, search optimization, and effectiveness. Some of the tests we do to the website are subjective, especially…
Local SEO for Healthcare Service Providers – Five Steps to Success
Traditional advertising for healthcare practices such as Direct Mail, Newspaper Ads, and Yellow Page ads are no longer an effective method of garnering new patients. With the advent of the smart phone and local reviews, the old ways of advertising are gone because now consumers can access to virtually unlimited content online. This article offers…
Health Care SMO: Health Care and Social Media Optimization
Social media is an effective way to spread brand message and stay connected to patients, employees, and potentials. More than ever, it’s becoming essential for health care providers to include social media in their internet marketing strategy. Approximately 35% of consumers use social media platforms to research health related procedures and information, according to research…
How the Health Care Industry Can Increase Online Brand Value Via Internet Marketing
The key to getting recognized as a winning organization under healthcare reform is to develop a quality brand that’s strong, relevant, and well recognized. Working with an Internet marketing company to place yourself in a profitable position online will demonstrate value and relevance directly to your potential customers or consumers. In today’s complex and competitive…
