Multiple Accesses to Google Webmaster Tool: Finall...

In the Google webmaster tool, you might worry about creating Meta tags & uploading verification HTML files for each user. Google has made it easier by adding an option on its website verification page. With this new option (called “Add a User”) a website can have several verified owners in Google webmaster tools without worrying about creating Meta tags & uploading verification HTML files for each user. This...

Guidelines for Writing Web Friendly Content...

There are really two audiences you must satisfy when writing for the web:  searchers and search engines. The trick is to satisfy both.  Search engines are programs that cannot see the page graphics or layout, with the job of indexing the page and identifying what is important on the page in order to put in the right spot on a search engine.  Searchers quickly scan pages for content, and are usually looking for something...

SEO For Wordpress: Are Wordpress Websites SEO Fri...

Did you know that there are over two billion websites on the Internet? With that incredible number, you might worry about how people are going to find you, and if you already have good rankings, you might worry about losing them if you were to convert to a WordPress content management system. If you need an easy platform that’ll allow you to rank well and drive more traffic, consider a WordPress website. WordPress websites...

Our Webinar “SEO Internet Strategies 2010...

In case any of you missed our webinar, it’s now available on YouTube! Click the link to watch:  SEO Internet Strategies for 2010 Sue and I discuss 5 hot Internet Marketing trends you can expect to see in 2010:  Universal Search, Google Caffeine, Social Media, Video Phones, and the new FTC changes. If you have any questions or comments regarding the webinar, email us at sue.mccrossin@boomtownig.com or erica.ronchetti@boomtownig.com. Our...

Magento – Claims to be the fastest growing ecomm...

Our company uses many types of ecommerce platforms for various customers, and we particularly like working with the PHP open source ecommerce system called SquirrelCart by Lighthouse Development. We also work with Oscommerce, WordPress Ecommerce Module, Zend Cart and X-Cart, and we are always open to new carts that will make programming an ecommerce system cheaper and easier for our customers to maintain. In the coming...

Search Engine Optimization Recommendation for Bing...

As soon as the Yahoo & Microsoft deal is implemented, Bing will the only major competitor of Google and there will be only two big players in the search industry. Bing has new improved features that may effect search engine optimization tactics.  Here are some recommendations which will help you improve your ranking on Bing. First of all you need to submit your website to Bing search engine. Follow all the rules...

Search Ranking Factors 2009 Released...

Finally SEOmoz has released the latest ranking factors for the year 2009. 72 search engine optimizers participated in the survey which was used to create the latest ranking factors report, released this week. You can read the search ranking factor report here and SEOmoz’s blog post with comments here. The survey document contains the factors used in search ranking by major search engines. According to the survey report: Top...

Add a Dun & Bradstreet Listing...

We were changing our company name, so we had to make a change to Dun & Bradstreet listing, and I was put in touch with Scott Garger tel.800.999.3867 ext.7686 who walked me through the process. While we were talking, he told me about a newish service that D&B offers, a power listing in their directory. It is free – but you can update to the silver listing which is the same price as a Yahoo listing, but...

Social Bookmarking Tips and Tricks...

Today I got an interesting email from the owner of Greenlinepaper.com, Steve Baker.    His question was “Sue, our website now has a share button for MySpace, Twitter, Digg, etc.  on the product pages.  Is there anything that you can recommend that we do to “circulate” things?”  And I thought maybe some of you have the same questions….so I decided to post about this subject. First of all, social...

A Good Internet Marketing Investment for the Rest ...

Add a video to your emails (something that wasn’t possible two years ago) and it will improve click-through rates by 2-3 times, according to a recent Forrester report. The down side of this is that email providers sometimes blocks executable files, including flash video and embedded video scripts, to protect against viruses. One easy solution is to upload the video to YouTube.com or put it on your blog or website,...

Should We All Start Twittering?...

I admit that at first I didn’t see the point in Twitter.  I could see how blogging was good for marketing, but micro blogging?  Twitter is a social network that allows you to post brief 140 character text messages to all your followers who are reading your “tweets”.  For the longest time, I’ve watched Twitter from the sidelines, still marveling that people care enough to read about other’s daily activities. ...

Why You Should Get a .tel Domain...

.tel domains became generally available this week on Mar 24, 2009. I just got mine. I’m going to use it as a web based business card for our company, including everyone’s contact information. The .tel is supposed to be used as a phone book for the Internet where you can store e-mail addresses, links to Web sites, identities for online social networks, phone numbers and street addresses. You can purchase a .tel domain...

Since Social Networks will continue to Grow in 200...

Since lots of studies are pointing to a continued year of social web technical developments, I wanted to share a really cool blog I found with data you can use to make decisions about adding social aspects to your websites and other marketing strategies. Check out their social profile tool. http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html Maybe a social network will even challenge Google soon. That...

Yearly Recommended Website Maintenance...

You can think of yearly website maintenance like replacing the batteries in your smoke detectors. It isn’t very time consuming, and a few simple checks or changes can keep your site in the running for website traffic. The following checklist will help you: Verify company and contact information Check your Google, Yahoo and Live Search local listings to make sure your business address and contact information is correct....

Will our web site look right in older versions of ...

If you’re referring to Internet Explorer version 6, then yes! At PA Internet Marketing we will continue to support web site rendering on IE6. This support will last until it holds less than 10% of the browser market share. We no longer support earlier versions of Internet Explorer (prior to version 6), as is the case for nearly all web development companies. Why do we even need to address this question? IE6 is probably...

Using Social Media to Market Your Company...

I read a column on SearchEngineWatch.com today by Mark Jackson where he suggested an easy way to use social media sites to market your company. He sasy that the new social media sites offer many ways to drive visitors to your own website. They offer new marketing media that could really help you grow. Maybe you already have a LinkedIn profile or a Facebook account. Both these social media sites are very popular: Facebook...

How to Use Google Trends...

Google the leader of search engine is also famous worldwide for his useful tools. Google Trends is one of the free tools from Google. With Google Trends you can find the search volume of a specific term across various regions of the world and how many times the search term searched on Google.com. Following are some reasons to use Google trends: Free of Cost: You need to spend some time and energy to do market research...

Google PPC Campaign Trends in 2009...

When the ball drops at midnight, add one more thing to your list of New Year’s Resolutions: Don’t go crazy this year….”Google” crazy, that is! In the online pay-per-click advertising world, it seems to be a common practice for businesses to “google” their own keywords to see where their ads show up. This practice, however, has a negative impact on a business’s advertising campaign. Below is a list of reasons...

New Google Search Features: Google Suggest...

New Google Search Features: Google Suggest Finally Google Suggest feature has been added to google.com. Now when you start typing in the search box of google.com you can see some related searches to your keywords will appear automatically just below where you typing. It’s easy to move your cursor to any of the related searches and select that as your search. You don’t need to type the full keyword now. For Example,...

Optimize Google Map Listings or Google Local Searc...

With the advent of universal search, it is important to get control of your Google map listing and optimize it for local search. Universal search ranks above natural search in many cases, so it is well worth the effort. Take control of listings through the local business center www.google.com/local/add/.    It asks you your name, address and phone number, and it will then show you similar names or locations already...