Effective Corporate Blog Promotion Tips...

Blog are a great tool to increase website traffic and sales leads. There are many ways to promote a Corporate Blog. In this article we will mention a few of the most useful ways to promote your corporate Blog: If possible, make sure to do a 301 redirect from the “www” version of your website to non “www” version or vise-versa. Use a tool like Google analytics to track visitors to your Corporate Blog. It is very...

How to track Google Product Search Traffic using G...

Recently one of our eCommerce clients asks us how to track Google Product Search Traffic. Since this is not the first time we have been asked this question, and wanted to answer it in a general way, so that others could follow the steps we used to track their own Google product search traffic. We think any ecommerce store can track Google Product Search Traffic using two different methods. The first method is URL tagging....

Are Your Competitors Beating You With SEO? 8 Easy...

Search engine optimization is a popular way to increase online business, and for small business organizations it’s become mandatory. Almost every small business owner with an online store or website has started to use SEO strategies.  Although it is challenging to conclude whether or not your competition is using SEO because SEO is complex (there are more than 100 artistic & natural ways to promote a website) here...

SEO for Google Caffeine: Has Your Rank on Google ...

Have you experienced a dip in organic traffic recently or does your position on Google’s SERPS change drastically month-to-month?  If so, consider this:  Google’s recently made some big changes.  With Google Caffeine now up and running, what does that mean for your website?  With timelier results, social media’s greater prominence, and emphasis on keyword strings, you can expect a shuffle as well as changes...

Google Caffeine Released Officially June 8, 2010...

Google Caffeine Released Officially June 8, 2010 Google today announced the completion of its new index algorithm called Caffeine. According to Google “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner...

Three Easy Steps to Optimizing A Google Map Listin...

Google has more than 70% of all search traffic as of May 2010, and when a person searches for a local service on Google, the Google Maps search results appear on the first page, above the natural search listings. Whether your potential visitors have initiated their searches from a mobile phone, an office computer, or a laptop, most of them will see Google Maps listings at the top of the first page of their search results....

Lawyer SEO/Internet Marketing Strategies: Creating...

Creating and Promoting Videos, Images, and Audio. Google’s “Universal Search” doesn’t just display text and webpage content anymore, but now includes all relevant results for images, video, news, local results, and audio content as well.  Take advantage of this by creating and then optimizing these mediums—a high ranking video on YouTube will show up in results and drive traffic to your site. If you do decide...

Lawyer SEO/Internet Marketing Strategies: Local Se...

Local search engine optimization means taking the time to localize your SEO efforts.  Create free listings for your law firm on Google Maps Local Business Center and Yahoo!Local listing as well.  If people do a local search for your services, you’ll show up.  Submitting to local Google search results, MSN local, Yahoo local, and targeting your law firm to all nearby locations will capture new clients in those areas. ...

Lawyer SEO/Internet Marketing Strategies: Using So...

Your Social Media options are endless, but don’t be overwhelmed. We recommend choosing a few social media outlets and fully taking advantage of them.  Popular media marketing options include:  Facebook, Twitter, Linked In, Youtube, etc… You don’t have to establish your presence on every social networking site available.  It’s more effective to channel your efforts into a few, preferably those you feel most...

Lawyer SEO/Internet Marketing Strategies: WordPres...

This post discusses the benefits of adding WordPress blogs to lawyer websites. It’s absolutely crucial to have a blog for fresh content. Google also recognizes and ranks websites that have blogs higher then those without.  You’ll be reaching out to your audience and connecting with potential clients, and you’ll be driving traffic to your website. If visitors find your content compelling, they’ll link to it and...