How to track Google Product Search Traffic using G...

Recently one of our eCommerce clients asks us how to track Google Product Search Traffic. Since this is not the first time we have been asked this question, and wanted to answer it in a general way, so that others could follow the steps we used to track their own Google product search traffic. We think any ecommerce store can track Google Product Search Traffic using two different methods. The first method is URL tagging....

Google Analytics: How Do I Use UTM Tags?...

Are your customers responding well to your email blasts?  How can you measure the success of your online marketing campaigns? The answer: Google Analytics UTM Tags.  These UTM tags or “Urchin Tracking Modules” are necessary for tracking individual marketing campaigns, via the different values you assign them.  It can be a challenge to track and measure the success of an email campaign or other online promotion...

How to Create A Google Analytics Custom Report...

Google Analytics allows users to create custom reports to better understand their traffic. This post will help you understand what Google Analytics Custom Reporting is and how you can create Google Analytics Custom Reports. High Level Segmentation: You can create new custom segments with the flexible and easy to use segment builder in Google Analytics. You can then compare segment performance side by side in the report. Report...

Evaluating Your Click-Through Rate (CTR)...

The Click-Through Rate (CTR) measures recipients of your email who click a link in the email and enter your website. Obviously this is important information, because when people click through to your website, you can sell to them. CTR depends on: whether you send to a business or consumer audience the kind of email you send whether the content is relevant to your audience how often you send the email your opt-in...