Lawyer SEO/Internet Marketing Strategies: Creating...

Creating and Promoting Videos, Images, and Audio. Google’s “Universal Search” doesn’t just display text and webpage content anymore, but now includes all relevant results for images, video, news, local results, and audio content as well.  Take advantage of this by creating and then optimizing these mediums—a high ranking video on YouTube will show up in results and drive traffic to your site. If you do decide...

Lawyer SEO/Internet Marketing Strategies: Local Se...

Local search engine optimization means taking the time to localize your SEO efforts.  Create free listings for your law firm on Google Maps Local Business Center and Yahoo!Local listing as well.  If people do a local search for your services, you’ll show up.  Submitting to local Google search results, MSN local, Yahoo local, and targeting your law firm to all nearby locations will capture new clients in those areas. ...

Lawyer SEO/Internet Marketing Strategies: Using So...

Your Social Media options are endless, but don’t be overwhelmed. We recommend choosing a few social media outlets and fully taking advantage of them.  Popular media marketing options include:  Facebook, Twitter, Linked In, Youtube, etc… You don’t have to establish your presence on every social networking site available.  It’s more effective to channel your efforts into a few, preferably those you feel most...

Lawyer SEO/Internet Marketing Strategies: WordPres...

This post discusses the benefits of adding WordPress blogs to lawyer websites. It’s absolutely crucial to have a blog for fresh content. Google also recognizes and ranks websites that have blogs higher then those without.  You’ll be reaching out to your audience and connecting with potential clients, and you’ll be driving traffic to your website. If visitors find your content compelling, they’ll link to it and...

Lawyer SEO/Internet Marketing Strategies, Guarante...

Why should attorneys be interested in SEO? Almost every law firm now has a website.  Fewer and fewer people consult the phone book when looking for an attorney. Google displays 24,700,000 total results for “law firm”. Per month, there are 2,240,000 Google searches for “law firm”. Here’s one lawyer SEO/internet marketing strategy, guaranteed to make your website popular with search engines: Your...

Lawyer SEO: How SEO friendly is Your Website? Ch...

Online Marketing is absolutely necessary for Lawyers and Law Practices who want to be found on the internet.  The most important and inexpensive way drive visitors (and clients) to your website is to achieve high rank for your targeted keywords on main search engines.  When you create a webpage, search engine “spiders” index the page content you’ve provided, so it’s best to leave them “clues” as to what...

Google Sitemap gets Image Support...

Google Webmaster Central announced that now site owners can provide image data to Google using their XML sitemap. You can tell Google about image properties like image location, title, license, caption etc. using the XML sitemap.  We suspect that soon automated xml sitemap generators will also incorporate this into their sitemap creation, although no plans have yet been announced. <?xml version=”1.0″ encoding=”UTF-8″?> <urlset...

Google Analytics: How Do I Use UTM Tags?...

Are your customers responding well to your email blasts?  How can you measure the success of your online marketing campaigns? The answer: Google Analytics UTM Tags.  These UTM tags or “Urchin Tracking Modules” are necessary for tracking individual marketing campaigns, via the different values you assign them.  It can be a challenge to track and measure the success of an email campaign or other online promotion...

How to Create A Google Analytics Custom Report...

Google Analytics allows users to create custom reports to better understand their traffic. This post will help you understand what Google Analytics Custom Reporting is and how you can create Google Analytics Custom Reports. High Level Segmentation: You can create new custom segments with the flexible and easy to use segment builder in Google Analytics. You can then compare segment performance side by side in the report. Report...

Yahoo! Search Update March 2010...

Yahoo! Announced search updates to its ranking algorithms on 10th  March, 2010. This update includes crawling, indexing, and ranking algorithms. Dan Rampton, Program Manager of Yahoo! Search writes on Yahoo Search blog: The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms.  Similar to previous updates, you may notice some ranking changes and page shuffling during...