Phone Tracking for Pay Per Click Advertising: Boom...

Dear Valued Subscriber: Boomtown Internet Group is pleased to announce Phone Tracking is now available for all pay-per-click advertising campaigns! With the ability to track the phone calls you receive through your pay-per-click advertising, it is easy to determine the effectiveness of the advertising outlet and/or of the advertising landing page. Here’s how it works: A dedicated toll free or local number will appear...

Google PPC Campaign Trends in 2009...

When the ball drops at midnight, add one more thing to your list of New Year’s Resolutions: Don’t go crazy this year….”Google” crazy, that is! In the online pay-per-click advertising world, it seems to be a common practice for businesses to “google” their own keywords to see where their ads show up. This practice, however, has a negative impact on a business’s advertising campaign. Below is a list of reasons...

New adCenter Community...

Microsoft has announced the launch of the new adcenter community on 17th March, 2008. Microsoft replace there old Blog and forum with the new adCenterCommunity.com. Main features of adCenter Community are including: Categorized user forms. Profiles of User Service specific blogs Multimedia distribution including video interviews, audio podcasts & training videos. Visit on www.adCenterCommunity.com will be the one...

Evaluating Your Click-Through Rate (CTR)...

The Click-Through Rate (CTR) measures recipients of your email who click a link in the email and enter your website. Obviously this is important information, because when people click through to your website, you can sell to them. CTR depends on: whether you send to a business or consumer audience the kind of email you send whether the content is relevant to your audience how often you send the email your opt-in...