Boomtown Internet Group is pleased to announce Phone Tracking is now available for all pay-per-click advertising campaigns!

With the ability to track the phone calls you receive through your pay-per-click advertising, it is easy to determine the effectiveness of the advertising outlet and/or of the advertising landing page.

Here’s how it works:

A dedicated toll free or local number will appear on your landing page or website in place of your regular phone number whenever and ONLY when a searcher clicks on your pay-per-click ad.

If a searcher chooses to call, the call is tracked and all data is gathered into a reporting system. Monthly reports will be provided which contain the number of calls answered, gone to voicemail, and hang-ups.

Each client has the option to review their account throughout the month, as well as review recorded calls.

Clients may choose to associate a different toll free or local number with each of their advertising outlets, if they prefer.

The cost per month is $50.00, which includes the phone number and 200 minutes.  There is an additional charge of $ .10 per minute which applies when the initial 200 minutes are exceeded.  The one-time set up fee is $75.00 and includes the phone tracking account creation, choosing the toll free or local number, and the website programming.

Start Up Promotion

Receive 250 minutes per month for the first three months of the program with a 6 month contract.

To get started today or if you have any questions, please feel free to contact Kristin Kovalick directly at 1-888-454-3330, Ext. 5
or via email at Kristin.Kovalick@BoomtownIG.com

Happy New Year!

• Whenever you search, but don’t click, the Google System thinks the ads are not relevant. This is crucial and affects the “Quality Score” of the keyword. Because you are not clicking, which of course you don’t want to do because of the cost of each click, Google assumes these keywords aren’t highly relevant to the searches and in turn lowers the quality score, which can potentially raise the cost per click on that particular keyword.
• By searching on Google.com for these keywords and not clicking on them, Google also continues to push the ads down on the page before they are rotated up again. Whenever you search, it is important to remember there may be others in the same area (especially large metros) searching at the same time. Ideally, you don’t want your ads to stop showing or be missed by potential customers because of a low page position caused by your own searches.
• Searching on Google.com also gives us false results. If a keyword is getting a high number of impressions and not clicks, it appears as if the keyword is not working well for a client and should be changed/eliminated, which would be detrimental for certain keywords.
• Eliminating these searches on Google.com by clients will also allow Google to show the ads more often to actual searchers during your scheduled ad times and lower the cost per click (really important!)

But there is a solution! To alleviate this problem, Google has provided a special link for all advertisers to use when searching their own keywords. Just follow these easy steps:

1. Go to https://adwords.google.com/select/AdTargetingPreviewTool. Bookmark this link for easy access.
2. In the shaded blue area, type in the Keyword you wish to search.
3. Choose either the entire US or a State and even a City, if you prefer from the dropdown.
4. Click on the “Preview Ads” button.
5. By using this tool, you will be able to see your ads, as well as competitors, without any data being posted to your account.

So next time you get the urge to go “Google Crazy”, hop on the link and have a blast. Real time results without the negative impact. I’ll bet this is one New Year’s Resolution you CAN keep!

• Categorized user forms.
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Visit on www.adCenterCommunity.com will be the one right place to know all adcenter updates, news, tips, tricks and best practices. For more information new Community please click here.

In addition, CTR depends on whether total or unique clicks are tracked. Sometimes a recipient will click on many links, driving “total” clicks much higher than “unique” clicks.

The following average CTRs are for permission-based house lists, based on unique clicks (only one click per recipient is counted):

• Newsletter CTRs should range from 5% to 15%. Reasons for lower rates are: poor or irrelevant content, or putting too much in the email, and not giving the recipient a reason to click-through to your site.
• Promotional emails should range from about 2% to 12%. Reasons for lower rates are: over mailing and using a list where recipients have not opted-in.
• CTRs for Highly segmented and personalized lists should range much higher, in the 10% to 20% range.
• The highest CTRs result from Trigger or behavior-based emails (email sent as a result of clicking on a product link, visiting a specific Web page) range between 15% to 50%.

Other reasons for low CTRs include:

• Your opt-in process does not make it clear what kind of email will be received. For instance, you should not automatically add someone to your newsletter list if they actually gave you their email only to buy a product.
• Your email subject line is not compelling.
• Your email is not delivered because it is blocked or filtered.
• Poor email design and layout.

You need more links, both text and graphic, to entice readers to click.