Highlight:
Boomtown helped Kreithen Baron, & Carpey Law Firm more than double web traffic, new leads, and customer value.
Background:
Located in Conshohocken and Philadelphia, Kreithen Baron & Carpey is a law firm that specializes in handling all types of accident and injury cases, including car accidents, fall downs, work injuries, disability cases, and medical malpractice suits.
Problem:
Less than a year ago, Stuart Carpey, manager and owner of Kreithen, Baron, and Carpey Law firm came to Boomtown to enhance his law firm’s presence on the web and gain new client leads. Like many other websites, Carpey Law had an outdated CMS and website that wasn’t SEO friendly—any SEO considerations had come after the site was built. Carpey also had a lot of great information on his website, helpful articles, blog posts, and downloads for clients, but Google had trouble indexing many web pages and there wasn’t a good way to display content.
Solution:
The Boomtown team of search engine optimization experts, SEO copywriters, and link builders worked with Carpey to develop SEO solutions that have resulted in new clients— our goal was to increase the frequency of visitors and leads, as well as strategize with Mr. Carpey to create compelling content to increase value.
We needed to leverage Google, Yahoo/Bing, and MSN’s organic search traffic to increase profile views and bring in local leads, and make enhancements to the website to improve visibility, rank, and quality of traffic.
Boomtown redid the entire Carpey Law website, and updated it into a WordPress platform. Both user friendly and easy to maintain—Carpey can upload content, images, and videos whenever it is convenient. Carpey Law website receives a significant amount of traffic now—approximately 35 unique visitors a day, as opposed to 10-14, the previous count. He now receives more leads that he can refer to other lawyers for a finder’s fee.
Boomtown has not only worked to drive new clients and leads to Mr. Carpey, as well as helped him promote his online books, we’ve strategized on which locations to target for new local leads and gained specific local search results on Google for nearby areas. Aside from gaining targeted visitor traffic, we’ve built up a variety of useful resources for clients and potential customers.
