Background:
Sleep Apnea is not only difficult but requires a lifestyle change. The CPAP Shop aims to make the purchase of equipment, supplies and accessories as easy and convenient as possible, and is dedicated to bringing you quality CPAP and sleep aid products, as well as excellent customer service to help get the rest you need and enhance your lifestyle.
Problem:
The CPAP Shop needed a customizable shopping cart to make purchasing online easier for customers, along with a redesign. A search engine optimization campaign was also necessary, as well as a link building campaign, and on page optimization to drive traffic to The CPAP Shop website and store. They also needed a way to display great content to both customers and search engines.
Solution:
We designed a brand new website for The CPAP Shop, complete with a customizable Squirrelcart shopping cart. Aside from delivering an easy to navigate and SEO friendly website, Boomtown strategized and delivered the following services:
- We added Tracking, Chat service, Analytics ecommerce, and Call tracking on AdWords
- We optimized the Google product feed
- We put up Google places for location specific targeting for different states, as Healthcare insurance doesn’t cover CPAP products in different locations
- We’re creating a series of eBooks for downloading
- We strategized on how users use different parts of the site
- We’re doing variable testing on icons and buttons to see which result in more conversions
- We work closely with The CPAP Shop to tweak their cart for a more user friendly shopping experience, suggesting strategies such as coupons and cross-selling
The CPAP Shop appreciates Boomtown because we take the time to listen and focus on their ideas, we’re always accessible, and we make changes quickly. This client is beginning to reap the rewards of the cumulative effect of different SEO campaigns. Working with them towards a well-rounded marketing strategy has given us a wealth of data to improve their online business, specifically their shopping cart and website. We hope that by working closely with the CPAP shop and making continued changes to their website and shopping cart, we’ll increase their market share, sales, and confirm that web customers appreciate improvements.
