Background:
Jack Daly is a sales training and public speaker focusing on motivation and sales techniques sales, sales management, business leadership and culture.

Problem:
A True Emergency: Jack had a website with another company that went out of business, and his existing site disappeared.  We needed to track down his content and build Jack Daly a brand new website to host pages of content, blog posts, videos, and resources, optimized for search engine visibility.  The goal was to create a professional website that reflected Jack Daly services, expertise, high-value content and quality image.

Solution:
Immediate Fix: After extrapolating existing content from a cache version Jack’s old website, Boomtown put up a temporary splash page under a new hosting contract.  If a customer or visitor clicked anywhere within the page, an email response would be generated and an email contact form appeared, letting visitors know the site was temporarily down and offering Jack Daly’s contact information.

Long-Term Solution:
We left the temporary page up for a month while creating a new WordPress website for the Jack Daly team. Aside from delivering an easy to navigate and SEO friendly WordPress site, Boomtown provided the following services:

• List Building: We created a campaign to get visitors to sign up for Jack’s newsletters, making downloads available if visitors provided an email address.
• New & Repeat Traffic: We provided a custom blog for the Jack Daly website to showcase his great content.
• Visitor Conversions: We monitored pages and tested call to action success.
• Time Efficiency: We saved the Jack Daly team time by converting their email marketing campaign into Constant Contact, automating the process.
• Enhanced Image: We achieved an overall consistent look and feel.

SEO Strategy:

With pages optimized with targeted words, increased link popularity, and technical issues solved, the Jack Daly team began to get more search engine traffic—and in less than 6 months, the link building campaign and site optimization has paid off; the website now receives over 2,000 monthly visitors. We have plans in place to continue growing these key results.

2,147 Visits

Previous: 998 (+115.13%)

1,611 Absolute Unique Visitors

Previous: 716 (+125.00%)

Boomtown will continue to raise the site’s popularity through link building campaigns and increase the Jack Daly website’s search engine presence by working with this client to create persuasive sales training content and other compelling information content.