Highlight:
Though Visiting Angels competitors had larger marketing budgets for natural SEO, our strategy tripled their monthly visitor traffic.
Background:
Our client of two years, Visiting Angels is the family alternative to assisted living facilities and nursing homes. Visiting Angels franchised home care agencies provide experienced caregivers and 24 hour care for elderly individuals, making it possible for clients to remain living at home instead of being placed in a nursing home or institutional facility.
Challenge:
Visiting Angels came to us with a unique situation. With many franchises across the United States and Canada, Boomtown faced the problem of developing a SEO campaign that would enable Visiting Angels to show up high consistently in search results, no matter the location. We were faced with an additional problem; not only did Visiting Angels have tough competition, their competitors had larger marketing budgets for natural SEO and paid advertising.
Boomtown Solution:
Boomtown strategized and developed a focused SEO campaign to target alternative keyword terms. We made use of Craigslist, Facebook, and submitted Visiting Angels to as many local and healthcare directories as possible. Because local search appears at the top of the search results, we’ve added many franchise locations to Google Places—getting verified in Google Places is one of the most efficient and best forms of ROI any local business franchise can take advantage of.
We worked to create unique landing pages and make associations with vertical markets, such as Alzheimer’s disease groups. Our organic efforts resulted in triple the monthly traffic, and after running a successful AdWords campaign (and Yahoo/Bing as well), we were able to reduce AdWords spending and still increase the number of conversions, with the assistance of a dedicated Google Adwords account manager. The CEO of Visiting Angles has a very informative weekly newsletter that makes wonderful blog reading, and is valued by anyone confronting the issues of taking care of an elderly loved one.
