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While talking to a prospective client last week, I was asked a question: “How do I get my business to care about content marketing?” My answer was that in any type of business, those who are overseeing a project or undertaking have to be quasi-pitch men to be successful. If you see something as valuable,…
Do you know whether or not your website has duplicate content issues? You could be battling the Google duplicate content penalty without even realizing it. Luckily there are tools out there that help identify copy issues so you can fix them before they harm your search rankings. How to Check Duplicate Content with Google Webmaster…
Often publicized, even more often scrutinized, Google’s search ranking algorithm is a constantly evolving process of delivering the best search results for the user. It’s a pretty straight forward concept actually; consider Google as a middle school teacher, and the rest of cyberspace as its vast-reaching classroom. Like any group of students, the internet community…
Content engagement, content management, content-driven results. You’ve seen or heard one of these or the dozens of other similar phrases recently. But when your Internet marketing agency proclaims, “Content is King!” during a conference call, what does it really mean? Why is it so important, and what happens if you ignore it? First, let’s define…
What’s a Canonical Page Exactly? It’s a pretty simple concept actually. When you have web pages with similar content, a canonical page is the one that is situated to rank best, making it the preferred page. Why is a Canonical Page Necessary? While original content is the goal of any successful website, in certain…
Most of the daily websites we use do not hold our attention thanks to Internet ADD. Like scrolling our Facebook news feeds, there’s not much that keeps our attention for over a certain period of time. But for website owners, sticky content is crucial to maintaining an audience and keeping readers on your site longer….
Welcome to our third installment of our Consumer Behavior posts. Today’s area of insight will be motivation and understanding how to motivate your consumers to participate in your social media. The Reason People Act & Consume Let’s not beat around the bush here. Motivation can be a tricky concept to understand and an even…
In the world of social media, one of the current debates taking place circulates around the idea of content curation. Whether it’s links to articles or infographics that were made by a separate party, it has become one of the main aspects of content development over the past few years and this trend seems to…
As you may have heard, on April 24th Google launched its latest search algorithm. Unlike Google’s Panda update and other page layout algorithms, the Penguin update is a “webspam” algorithm designed to target those who spam search results or intentionally violate Google’s Webmaster guidelines in order to receive better rankings. Google has always worked to…
We don’t know if there is anyone out there who will argue with the fact that producing unique content on your webpage is one the biggest assets you can have, and in the area of SEO high quality material is increasingly becoming crucial now more than ever. In this post we will describe to…
