Internet Marketing
How to Pitch Content Marketing to a Client, Company (or Yourself) Part 1
While talking to a prospective client last week, I was asked a question: “How do I get my business to care about content marketing?” My answer was that in any type of business, those who are overseeing a project or undertaking have to be quasi-pitch men to be successful. If you see something as valuable,…
Google Algorithm News – Something May Have Been Rolled Out…But What?
Each year, April Fools’ is a big day for the internet. Fake news stories pop up, some sites turn their homepages upside, and everyone gets sick of it within 20 minutes. However it seems that Google had their own gag on the first of April; rolling out a new below-the-radar shift to their search results….
A Brand Monitoring Tool Better Than Google Alerts: Mention
They’re saying it’s Google Alerts on steroids. French startup Mention claims to be the next great thing in social media marketing and brand monitoring (and with half a million users already, its looking to fulfill that prophecy). And Google Alerts, a service that has not been updated or touched by Google since 2003) right now does…
Improve Your Marketing Efforts in 2013 with Standard Google Analytics Reports
As a fan of the Google Analytics blog, I thought findings from a recent survey very appropriate for businesses with websites and mobile apps. The blog states “Over three-quarters of businesses who have trained their staff to improve their data capabilities in the past two years report significant benefits from online data (compared with only…
Guest Blogging: The Need for Great Content in Internet Marketing & Website Design
Content engagement, content management, content-driven results. You’ve seen or heard one of these or the dozens of other similar phrases recently. But when your Internet marketing agency proclaims, “Content is King!” during a conference call, what does it really mean? Why is it so important, and what happens if you ignore it? First, let’s define…
How To Use LinkedIn To Recruit The Best Candidate For Your Company
Companies looking to get the most out of social media marketing should turn their sites (and budgets) to LinkedIn, the best social media platform for B2B or B2C companies, especially when it comes to hiring. To find the best candidate for an open position in your company, you first need to make sure you are…
Google Favors Brands – Is Your Philadelphia Web Design Branded?
When Philadelphia web design clients come to us asking for advice on branding, there usually is one consistent question within our first couple encounters: Why do the big brands get all the breaks? Since becoming the super-power that it is today, there has always been a very divisive debate if Google favors big brand names….
LinkedIn Answers: 10 Alternatives for Brand Marketing With High Page Ranks
You can tell by the posts upon posts about using LinkedIn Answers for B2C and B2B brand marketing that no Internet marketers or social media experts expected this message from LinkedIn only a few weeks ago: “As of January 31, 2013, the LinkedIn Answers feature will be retired from LinkedIn. We’ll be focusing our efforts…
Video Marketing with Youtube: Using Social Media To Get More Traffic
There are thousands of articles about how to optimize your Youtube channel and your Youtube videos for more views. But you may be missing a huge step: using your other social media sites to direct traffic to your best videos, the most important part of video marketing! As a company that started as a Philadelphia…
Vine, Twitter’s New Video Sharing Service, Is #NSFW
Human advancement of late seems to be continuously used for porn. The case is no different for Twitter’s new video-sharing service, Vine, a would-be trending topic on all Internet marketing blogs and would have probably spurred various tutorials, webinars and even some eBooks for those looking to learn “How To Brand Your Company On Vine”…
Internet Marketers Are At Risk For An Unhealthy Lifestyle
Internet marketers, web designers, programmers and mostly anyone tied to their computer at a desk all day are taking up a very dangerous job; leaving your body sedentary for 8 hours and more is causing many of serious health problems. According to the Harvard Business Review, “extended sitting slows the body’s metabolism affecting things like…
Twitter Falls Short for Small Business Says WSJ
About a month ago we posted Why Business Insider Is Wrong About Twitter And Retail when the publication argued that Twitter contributed to no Black Friday sales. Now The Wall Street Journal is reporting that Twitter is not the best social media tool for small business owners. According to the 835 business owners surveyed earlier this month…
