Search Engine Optimization
Google Algorithm News – Something May Have Been Rolled Out…But What?
Each year, April Fools’ is a big day for the internet. Fake news stories pop up, some sites turn their homepages upside, and everyone gets sick of it within 20 minutes. However it seems that Google had their own gag on the first of April; rolling out a new below-the-radar shift to their search results….
Using Webmaster Tools to Prevent the Google Duplicate Content Penalty
Do you know whether or not your website has duplicate content issues? You could be battling the Google duplicate content penalty without even realizing it. Luckily there are tools out there that help identify copy issues so you can fix them before they harm your search rankings. How to Check Duplicate Content with Google Webmaster…
Best Practices for Using Meta Tags and Image Optimization
This blog post provides guidance for creating and implementing meta tags, as well as optimizing images for your website. Meta tags are just another piece of the large algorithmic puzzle that Google and other major search engines consider when deciding which relevant results to show users who have typed in a search query. In no…
Guest Blogging: The Need for Great Content in Internet Marketing & Website Design
Content engagement, content management, content-driven results. You’ve seen or heard one of these or the dozens of other similar phrases recently. But when your Internet marketing agency proclaims, “Content is King!” during a conference call, what does it really mean? Why is it so important, and what happens if you ignore it? First, let’s define…
An Introduction to Google’s Data Highlighter Tool
Google’s new data highlighting tool is a quick and easy way for website owners to tag the data on their web pages. You may find this tool useful as structured data increases rankings and click through rate, providing more exposure online. This blog post will provide brief overview of Google’s Data Highlighter tool and how…
Landing Page Design: Conversion techniques made easy.
Today Kristin Kovalick, our director of paid advertising, conducted a Google Hangout on creating landing pages that convert. You can watch the video here: She made the following points about landing pages: Each page should have one purpose and one target audience Landing pages should not have too much content Videos, photos and testimonials enhance…
Rank for the Right Page: How to Use Canonical Tags
What’s a Canonical Page Exactly? It’s a pretty simple concept actually. When you have web pages with similar content, a canonical page is the one that is situated to rank best, making it the preferred page. Why is a Canonical Page Necessary? While original content is the goal of any successful website, in certain…
Philadelphia SEO Tips: Create a Top Landing Page
As one of the leaders in Philadelphia internet marketing, trust us when we tell you, landing pages can a bit of an enigma. More often than not, they’re a little bit of everything: homepage, content page, and contact page. They’re kind-of like the tapas of web pages. So if you are looking to optimize your…
Essential Website design Elements for Google SEO in 2013
Getting to the first page of Google can have a tremendous impact on your bottom line. With a dominant share of all internet searches, meeting Google’s requirements for good site design is very important. These design factors are the hallmark of great SEO. There are literally hundreds of things you need to do to command…
A Strategy for Showing Up in Local Search
Many local businesses that rely on online search for patrons, such as restaurants, lawyers, and construction sites find their search results squeezed by PPC ads and increasing numbers of local search results, as Google and Bing try to show the most relevant results to the searcher, based on the search word and the location of…
The EMD Update Cometh: One Month In
Here we go again. It seems that every time Google announces another batch of algorithm shifts, the online community runs to their houses like Munchkins reacting to the Wicked Witch. However instead of a puff or orange smoke, Matt Cutts came out to forecast this “weather report”, as he announced Google’s EMD update just under…
Basic Tips for Search Engine Optimization in Philadelphia
Part of every businesses growth strategy should be to get your business website as high as possible on Bing and Google search results. SEO, or search engine optimization, is necessary to achieve these results, which translates to more people coming to your site. While in depth SEO can be quite complex, often coordinated with a…
