Social Media Optimization
How to Pitch Content Marketing to a Client, Company (or Yourself) Part 1
While talking to a prospective client last week, I was asked a question: “How do I get my business to care about content marketing?” My answer was that in any type of business, those who are overseeing a project or undertaking have to be quasi-pitch men to be successful. If you see something as valuable,…
Boomtown Beta Testing: Social Media and Travel Come Together with TripTease
The buzz line for the newest site we’re beta testing is: “brings together the best of photography, writing, and social media to be the next big thing in travel reviews.” We love social and how it’s being used to make every day tasks easier, so we were happy to get earlybird access to TripTease.com, the newest travel…
How To Use LinkedIn To Recruit The Best Candidate For Your Company
Companies looking to get the most out of social media marketing should turn their sites (and budgets) to LinkedIn, the best social media platform for B2B or B2C companies, especially when it comes to hiring. To find the best candidate for an open position in your company, you first need to make sure you are…
LinkedIn Answers: 10 Alternatives for Brand Marketing With High Page Ranks
You can tell by the posts upon posts about using LinkedIn Answers for B2C and B2B brand marketing that no Internet marketers or social media experts expected this message from LinkedIn only a few weeks ago: “As of January 31, 2013, the LinkedIn Answers feature will be retired from LinkedIn. We’ll be focusing our efforts…
Twitter Local For Business: Watch Our ON AIR Webinar Now
Click below to see our pre-recorded webinar on finding local customers for local businesses. These are our professional tips and tricks from using geo-targeted keywords to find live conversations, Twitter users and the most influential people in your area that can be future customers! Comment to talk to us and ask any questions! Click…
Filter The Noise: Finding the Conversations You Need on Twitter with Advanced Search Techniques
Staring at your Twitter or Hootsuite screen, watching the waterfall of conversations come in is not dissimilar to a first-time NYC tourist standing on the corner of Canal and Broadway. Who do you listen to in the crowd of voices? And how do you find what you need when there are a million fake handbags…
What Will Social Media Be Like in 2013?
Boomtown Internet Group’s Social Media Director, Caitlin Connors, is excited to be featured in B2C’s list of top 50 social media experts! Brian Rice approached Boomtown asking for our advice on the future of social media, and we just had to share what we know. With the election over, we are all wondering what 2013…
The 25 Days Of Pinterest: Our Best Brand Marketing Ideas For The Holiday
You’re a company with a visual product, whether in retail or as a restaurant or home builder. You want to use Pinterest but can’t seem to figure out how to market your brand correctly, because posting photos just isn’t bringing you the conversions you need. We know you’ve read our free ebook on Social…
Understanding Demographics for Social Media Advertising
Small- and medium-sized business owners without the luxury of a discretionary marketing team may be puzzling over how to stick their toe into the social media mayhem without drowning in more marketing management. One great way to see if social media tools will bring leads to your website is to invest in social media advertising targeted to…
Why Business Insider is Wrong About Twitter and Retail
We came back from a lovely holiday with our families to an email from a reader sharing Henry Blodget’s latest article in Business Insider, “Guess What Percent Of Black Friday Online Sales Came From Twitter Referrals?” We’ll save you the read: the answer is zero. Unfortunately for those of us who make our living studying social media marketing…
Get More Comments On Your Blog: Engagement Strategies
One of the most frustrating things about having an online blog is getting people to interact and share. But without this crucial audience engagement, your blog may have a hard time kicking off. In this article, we’ll give you strategies on how to get your blog overflowing with engagement. Sharing People share articles for…
Digital Agencies Among Top Paid in 2012 Campaign Spending
Democrat and Republican parties alike spent a considerable portion of their campaign budgets on digital strategy in this year’s primaries, according to an article by CNN. The importance of online strategy was thought to be so influential that the Digital Director of Mitt Romney’s campaign took leave from his company, Targeted Victory, for a number…
