Social Bookmarking
Gamification: Increasing Engagement and Creating Buzz
There are so many trends that are starting to take action in social media. From location based services to content curation, it seems like there is no realm that has not been touched. One of the biggest trends making their way through this storm is Gamification. What is it exactly and why is all of…
Consumer Behavior PART FOUR: Importance of Psychographics in Social Media
Welcome to Boomtown IG’s final chapter in our Consumer Behavior blog posts. This week’s and our final topic of discussion is consumer psychographics and how these play a role in managing your company’s social media. We hope you’ve enjoyed our insights and that they’ve help you understand a little more about how consumers engage and…
Consumer Behavior PART THREE: Consumer Motivation in Social Media
Welcome to our third installment of our Consumer Behavior posts. Today’s area of insight will be motivation and understanding how to motivate your consumers to participate in your social media. The Reason People Act & Consume Let’s not beat around the bush here. Motivation can be a tricky concept to understand and an even…
Curation vs. Creation: Should Your Online Content Be Original?
In the world of social media, one of the current debates taking place circulates around the idea of content curation. Whether it’s links to articles or infographics that were made by a separate party, it has become one of the main aspects of content development over the past few years and this trend seems to…
Consumer Behavior PART TWO: Consumer Perception in Social Media
Welcome back to the second installment of Boomtown Internet Group’s Consumer Behavior in Social Media blog posts. For this post we will be discussing the concept of consumer perception and how it plays into the way consumers see, feel, and react to your business’s social media. Perception IS Reality This statement means more to marketers…
Becoming a Jedi Master of Social Media
If you truly want to become your own Jedi Master of social media, there is one basic rule that you must remember: your community is what’s most important. There are 4 simple steps that you can follow to do well in social media: Plant your idea Build a community around that idea Nurture your community Be…
What Makes Consumers Tick PART ONE: Creating Value in Your SMO
Nowadays anyone can go online and run through the process of creating a company page on a social network, yet we see those who do this without grasping the reasoning behind it. It takes a little more application to understand WHY and HOW a company should use social media to market themselves to their consumer…
