Using Google+
Gamification: Increasing Engagement and Creating Buzz
There are so many trends that are starting to take action in social media. From location based services to content curation, it seems like there is no realm that has not been touched. One of the biggest trends making their way through this storm is Gamification. What is it exactly and why is all of…
Consumer Behavior PART FOUR: Importance of Psychographics in Social Media
Welcome to Boomtown IG’s final chapter in our Consumer Behavior blog posts. This week’s and our final topic of discussion is consumer psychographics and how these play a role in managing your company’s social media. We hope you’ve enjoyed our insights and that they’ve help you understand a little more about how consumers engage and…
Consumer Behavior PART THREE: Consumer Motivation in Social Media
Welcome to our third installment of our Consumer Behavior posts. Today’s area of insight will be motivation and understanding how to motivate your consumers to participate in your social media. The Reason People Act & Consume Let’s not beat around the bush here. Motivation can be a tricky concept to understand and an even…
Curation vs. Creation: Should Your Online Content Be Original?
In the world of social media, one of the current debates taking place circulates around the idea of content curation. Whether it’s links to articles or infographics that were made by a separate party, it has become one of the main aspects of content development over the past few years and this trend seems to…
What Makes Consumers Tick PART ONE: Creating Value in Your SMO
Nowadays anyone can go online and run through the process of creating a company page on a social network, yet we see those who do this without grasping the reasoning behind it. It takes a little more application to understand WHY and HOW a company should use social media to market themselves to their consumer…
Best Practices in Jan 2012 for Google+ Business Pages
As a note, check back to this post because we will be updating it as more features become available. Create Your Profile Creating a Google+ page is easy. After you create your Google+ profile (which you can sign up for with a Gmail address), you click the HOME button up top and look on the…
Google+ Business Pages Opened This Week
Google opened up Google Plus Pages for Business this week. Setting up a Google Plus page is really easy. Go into your Google Plus profile and look for the link to add a business, or to Go to http://www.google.com/+/business/ to get started. There are only a few things to do. First select he business name…
