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Rules for Creating Social Profiles with Multiple Business Locations
Our team works frequently with businesses that are just starting to establish an Internet presence. While creating an SEO strategy for one of our newest clients that just launched their first website, we were faced with an important question. This particular client has two business locations that provide the same services, but operate independent from…
New Google Tag Manager has Eye on Making Digital Marketing Easier
Throughout the last five to seven years, digital marketing has seen huge advancements in both it’s capabilities, and how sophisticated it has become. Because of this, there is now a wide selection of tools for internet marketing professionals to utilize. These tools allow marketers to connect with their audience and industries faster and more effectively,…
What Will Social Media Be Like in 2013?
Boomtown Internet Group’s Social Media Director, Caitlin Connors, is excited to be featured in B2C’s list of top 50 social media experts! Brian Rice approached Boomtown asking for our advice on the future of social media, and we just had to share what we know. With the election over, we are all wondering what 2013…
Understanding Demographics for Social Media Advertising
Small- and medium-sized business owners without the luxury of a discretionary marketing team may be puzzling over how to stick their toe into the social media mayhem without drowning in more marketing management. One great way to see if social media tools will bring leads to your website is to invest in social media advertising targeted to…
What Will Social Media Be Like in 2013?
Boomtown Internet Group’s Social Media Director, Caitlin Connors, is excited to be featured in B2C’s list of top 50 social media experts! Brian Rice approached Boomtown asking for our advice on the future of social media, and we just had to share what we know. With the election over, we are all wondering what 2013…
The Truth About Fake Likes on Facebook
Lately big companies have been cheating the social media game and paying other people to get them Likes on Facebook to make their company look more reputable and popular. After reading this article, you may be more cautious of who you’re doing business with and if they are truly reliable. Fake likes could be fake…
Gamification: Increasing Engagement and Creating Buzz
There are so many trends that are starting to take action in social media. From location based services to content curation, it seems like there is no realm that has not been touched. One of the biggest trends making their way through this storm is Gamification. What is it exactly and why is all of…
Viral Infection: What Makes Videos Go Viral
Viral videos have become more popular now than they have ever been and companies, organizations, charities, parents, and cats are starting to take notice. The one question that is on everyones mind is, “What makes a video go viral?” “How do we know what type of video to make?” or “What’s the secret formula?” So,…
Consumer Behavior PART FOUR: Importance of Psychographics in Social Media
Welcome to Boomtown IG’s final chapter in our Consumer Behavior blog posts. This week’s and our final topic of discussion is consumer psychographics and how these play a role in managing your company’s social media. We hope you’ve enjoyed our insights and that they’ve help you understand a little more about how consumers engage and…
Becoming a Jedi Master of Social Media
If you truly want to become your own Jedi Master of social media, there is one basic rule that you must remember: your community is what’s most important. There are 4 simple steps that you can follow to do well in social media: Plant your idea Build a community around that idea Nurture your community Be…
What Makes Consumers Tick PART ONE: Creating Value in Your SMO
Nowadays anyone can go online and run through the process of creating a company page on a social network, yet we see those who do this without grasping the reasoning behind it. It takes a little more application to understand WHY and HOW a company should use social media to market themselves to their consumer…
How To Remove A Negative Review
So someone said something bad about you or your company online and now here you are, desperately searching for a way to undo all those ripples of bad PR. There are ways to wave the magic social media wand and get rid of those mean people, but most likely you are about to learn some…
