Search Engine Optimization (SEO) and Web Content Writing

Search Engine Optimization (SEO) is the scientific art of writing Web site copy that ranks highly in the search engines

Achieve High Rankings on Major Search Engines

Many companies use internet marketing and Search Engine Optimization techniques to gain top rankings on popular search engines like Google, Yahoo, and MSN. Search Engine Optimization directly impacts the popularity and worth of online businesses and Web sites. Online searchers use keyword combinations to find Web sites. Our copywriting strategically places identified keywords so that a client’s site ranks well for them in a search.

Techniques and Methods

The techniques include placement of search terms on Web site pages, placement of the search terms when linking to Web site pages, and methods to ensure that the visitor searching these terms finds rewarding content when a search engine arrives at a Web page.

Creative Writing

Quality creative writing is the most important element to optimizing a Web site, because it incorporates these techniques. There must be a thorough analysis of the most commonly searched keywords and phrases by internet surfers. Just the right number of keyword phrases must be used in the writing, and it must be well written text, not just words with the keywords stuffed in randomly. The text should have up to three keyword phrases per page.

Places for Keyword Phrases

Meta tags (keywords, title and description) are the most important part of Search Engine Optimization. These tags are used to communicate with search engine crawlers. Writing precise Meta tags related to the nature of the business using key search phrases is important. A Web page with creative and properly managed text and precise Meta tags will boost search engine rankings and compel visitors to visit again. The keywords will Drive potential customers to the Web sites, and then Persuade them to take action. Call to action opportunities are on each page for a customer to purchase, contact, or link to more information.

SEO Process at PA Internet Marketing

  • We Benchmark Your Current Ranking
  • We Analyze Your Competition
  • We Research Your Keyword Phrases
  • We Analyze Your Web site For Optimization and Usability
  • We Create Content For Your Web site and review with you
  • We Resubmit your site to major search engines
  • We Analyze Your Current Web Traffic
  • We Present You With Monthly Metrics Reports