Content Writing
Search Engine Optimization (SEO) Creative Content Writing
Getting found by your audience — we think it boils down to good creative writing.
Google’s search ranking algorithm is kept secret, but there are numerous techniques used successfully to obtain top rankings. These techniques include placement of search terms on Web site pages, placement of these same search terms when linking to Web site pages, and methods to make sure that a visitor searching for these terms finds rewarding content when a search engine arrives at a Web page. Creative writing is the most important constituent for optimizing a Web site because it incorporates all of these techniques. Creative content writing is not just stuffing keywords into a Web page for search engines, it is compelling writing which entices visitors to share and revisit your pages.
The first step in creative content writing is a thorough analysis of the most commonly searched keywords and phrases by Internet surfers. Focusing a Web site page upon a phrase which is heavily searched doesn’t mean to use this phrase in a repetitive manner. In fact, most of the popular search engines lower the ranking of a Web site with overstuffed keyword phrases. The keyword density is therefore important to creative content writing. Keyword phrases with low density will not result in high search engine rankings, while excessively used keywords with high page density can also result in low search engine placement. The use of just the right number of a keyword phrases, placed in a strategic manner on the Web page results in high rankings and is the real creative challenge of Web site content writing, because ultimately, the page is for the visitor, not the search engine. A page of perfectly written text can be ruined by awkwardly inserting keyword phrases for the sake of achieving higher search engine placement.
Once you know the target audience and have chosen the keywords for the page, it becomes quite easy to create compelling text using proven Search Engine Optimization techniques. It is easiest to optimize a short page of between 250 to 500 words with one key phrase. This just happens to be easiest for your readers too! People like to read short, focused pages which link to different ideas.
The page title and meta tags also play a large part in Search Engine Optimization. These tags show up on search engine pages and must be compelling enough for visitors to select them and click to your Web site. Writing precise meta tags related to the nature of the business and using key search phrases is important. A Web page with creative and properly managed text and precise meta tags will boost search engine rankings and compel visitors to visit again.
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