Search Engine Reputation Management: Online Reputation Management Services
Do you know what your customers are saying about your business? Information travels quickly across the Internet and any content visible on the web directly affects how people view your organization. This is especially true because customers use the web to make decisions before buying a product, hiring a company, or learning more about a service. Though more purchases are made offline, customers browse the web for online reviews and other customer opinions—and then make a decision whether or not to do business with a company. Any of this information can be quickly generated and indexed by search engines.
Why is Search Engine Reputation Management Necessary?
With more and more content appearing on the web, businesses, people, products, and services often receive bad press. It’s actually rare for a business or individual to escape all negative press on Google or any other search engine. If your online reputation has become tarnished, Boomtown can help—we’ll put a long-term reputation management plan in place or deliver an appropriate preventative reputation management strategy. We’re happy to work with you to ensure your reputation stays positive.
Online Reputation Management Services
Online reputation management involves moving a negative result out from the top ten search engine positions, and creating new inbound “good” links, writing appropriate articles, blog posts, and other content that accurately and positively describes your business, products, or services. Online reputation management services also include the creation of new material and the distribution to other sites (3rd party sites) for posting. We take action to resolve and deal with any malicious information that is negatively impacting brand image and the reputation of your business, including unfair opinions, untrue news, erroneous rumors, and other false or outdated information that may appear in blogs, forums, social network sites, and on consumer complaint boards.
Although Boomtown can’t guarantee that the bad press will disappear from Google results, we can help you achieve the rankings necessary to supersede the negative press and demote them as less relevant. When searchers find you on the web, they’ll be more likely to view recent, relevant content and appropriate positive links. Online reputation management combines Internet marketing and public relations with search engine marketing, promoting visibility for your good publicity and rankings for positive associated websites and content.
Online reputation management is becomingly increasingly critical for organizations financially, as more people browse the Internet and award more importance to online news and shopping. Proactive communication and monitoring, analyzing, and strategic online influence can ensure ongoing and future success for your company.
Contact Boomtown to learn more about our search engine reputation management and online reputation management services—we’re happy to discuss our methods with you. Give us a call at 888.454.3330 to find out how we can help.