Monitoring your Ad Initiatives with Website Call Tracking
Website call tracking software measures phone call conversations between customers and your company. Boomtown offers a web call monitoring service, which tracks various types of advertising, including PPC, SEO, and traditional print or broadcast ads to immediately determine which types of initiatives give you measurable results. A web call monitoring service, when integrated with Google Analytics, allows you to view phone calls next to pageviews in Google Analytics to easily calculate your ROI.
Companies that utilize pay-per-click (PPC) advertising may find website call tracking particularly useful for understanding which paid search visits resulted in phone calls. If you advertise online, a web call monitoring service will help provide a full picture of your advertising efficiency along with your regular web data. A phone call is expressed as a unique visitor with one page view. Because the medium is defined as “phone,” you can infer that one unique visitor is equal to one phone call. Including phone data and web data in the same report in Google Analytics streamlines the process, and enables you to measure your marketing results and find the best ways to spend your advertising budget.
Website call tracking software enables you to record calls, and view tracking info, including geography, day of week, time of day, length of call, caller phone numbers and more. A web call monitoring service allows you to optimize the amount you spend on advertising, and route leads to the right sales person. Web call tracking software provides you with a number, and then sets up an empty webpage that includes a Google Analytics tracking code. When a customer dials the trackable phone number, a phone call server will place an automated browser visit to the URL you specified. Each phone call generates a unique visit, which is clearly labeled in the Google Analytics report data. These unique visits can be tied backwards to a specific AdWords campaign, print ad, radio spot or any other ad initiative, so you know exactly which strategies give you the most bang for your buck.
