Search Engine Marketing / Pay Per Click Advertising

Paid Advertising or Pay Per Click (PPC) Advertising is an effective marketing tool used to drive relevant traffic to your website as it is based on keywords and ad campaigns which are targeted towards your specific products or services. It involves a process by which our Marketing Professionals will create an ad campaign and then place bids on selected keywords that best describe what your business wants to highlight. When a search query is performed using these selected keywords, the search engines will prominently display your ad either at the top of the page or along the right hand column. At this point a searcher can then click on your ad and connect directly through to your Website. This way you only attract and pay for the most relevant traffic to your site and there are no other hidden costs. As compared to traditional advertising, PPC Marketing delivers much more specific ROI tracking results due to the comprehensive daily and monthly statistics available.

At Boomtown Internet Group, our goal is to get optimal placement of your ad campaigns and maximize your Web site's exposure on the top search engines including Google, Yahoo!, AOL & MSN/bing. We accomplish this through effective and continuous management of keywords, bids, and ad text and we focus on conversions. A well managed Pay-Per-Click Advertising Campaign allows you to reach the customers you are looking for; while you control the amount you want to spend.

Search Engine Marketing Plans Overview

Search Engine Marketing Plans	Bronze	Silver	Gold
Search Engines
Google
Google + choice of Yahoo! or MSN/Bing
Google + Yahoo! + MSN/Bing
Keyword Research and Budget Analysis
Competition Analysis
Keyword Research
Traffic Estimator
Advertising Campaign Build
Keyword List Finalized
Ad Text Developed
Landing Pages Determined
Tracking Codes Attached
Targeting
Geography
Time of Day
Demographics (age & gender)
Campaign Launch and Optimization
Daily Monitoring
Keyword Optimization
Bid Adjustments
Time of Day Advertising Adjustments
Phone Tracking
Toll Free Number
Account Login Access
Reporting and Monitoring
Daily Monitoring of Campaigns
Monthly Keyword Report
Monthly Phone Tracking Report
Monthly Campaign Review Phone Call
Pricing
Pricing Includes up to 2 Campaigns and 300 Keywords per Search Engine*
Campaign Set Up	$200	$300	$400
Monthly Management	$200/mo	$250/mo	$300/mo

* Pricing is subject to change if you require more than 2 Campaigns. Please contact us for details.