A keyword analysis of the total number of unique searches on the Internet that are relevant to your website will be shown in an excel spreadsheet containing phrases used by people who potentially may land on your web pages. Selecting the right keywords and phrases is critical to the success of any search engine marketing campaign. A thorough analysis of potential keyword phrases will ensure proper keyword selection.

Analysis involves the following:
We look at all forms of the word (singular, plural) and all the popular variations that are used in combination as a keyword phrase and we also look at other websites that deal with similar markets and extract those keywords from the title tags, META tags and body text. We use the Google Adwords tool for keyword analysis. After conducting keyword analysis, we are left with an exhaustive list of keywords.

Most will be relevant to your site, but many will not be, and we will work with you to qualify which keywords the SEO contract should concentrate on. It is important to remember that these keywords represent actual searches made by actual people. To better evaluate your keywords, we will indicate how popular they are and compare that to the number of competing URLs and number of web pages indexed for that keyword phrase. After you choose the keywords we will work on, we then cross reference them with your website content to determine the right pages to optimize for each selected keyword.

After the keywords are selected, Boomtown Internet Group benchmarks your site’s current rankings on these keywords in all the major search engines. This is then used as a basis to measure our progress in the SEO project. Each month your ranking report will show monthly progress based on the previous month, and all stemming from the initial placement report.

After you provide us with 3 to 5 online competitors, Boomtown will analyze known search ranking factors such as incoming links, number of pages, directory listings, age of site, and keywords used to determine how your site compares to your competition. Boomtown will use this information to customize your SEO plan.

Using Yahoo site explorer and other tools, Boomtown will assess your current incoming links and use this information to customize a link building strategy for your SEO project.

Boomtown will assess the keywords chosen and determine if new content needs to be added to the website in order to increase rankings for these keyword phrases. Boomtown will also suggest content, which will attract other sites to link to it – sometimes this is referred to as link bait, but in general it is resources, white papers, survey results, games, images, videos, and other content that your audience will bookmark and share.

Boomtown will then use these keywords to optimize the site in the following areas: page titles, page descriptions, headings, internal links, footers, sitemap, xml sitemap, content, and images. In addition Boomtown will perform necessary maintenance tasks such as implementation of both XML and HTML sitemaps, add footer links, create robots.txt files, set up Google webmaster tools, and submit sitemaps to Google, Yahoo!, MSN and Ask.

Boomtown will create new pages or modify existing content to incorporate keyword phrases. After client approval, Boomtown will make these changes to web pages, or will instruct client web developers how to make these changes.

Boomtown will submit your site to national and local search engines and directories manually, ensuring that you are entered into the correct category and the anchor text works well with your chosen keywords. In addition, all submissions will be made in your name, using user ids and passwords, which you will also have access to. This way you will always have control over your map listings and directory listings.

Social bookmarking allows people to share, organize, search, and manage bookmarks of web resources. Boomtown bookmarks blogs, web pages and articles adding descriptions and comments about them in the form of metadata, ratings, and tags, encouraging others to share these links. One benefit of social bookmarking is social sites provide web feeds based on tags allowing subscribers to become aware of new bookmarks of interest.

Links to your Web site from other sites and directories work in two ways to increase traffic to your Web site. First, they boost your search position because the major search engines use links to validate that sites contain specific content; and second, traffic comes from people clicking on these links and entering your site. Boomtown ensures quality incoming links, and employs a strategy that includes the following types of links: directory submissions, one-way links from blogs, social media, blog comments, article submissions, websites and directories, reciprocal links where the partnering site makes business sense, and strategic link bait content. In many cases link exchanges do not increase the rankings for your site, but may increase visitors, so we still work with link exchanges, although we prefer to ask for one-way linking campaigns. The last thing to keep in mind is that all links are not equal, and our campaigns are designed to get links that build both Web site rankings and visitors to the site.

It is important to constantly update and add new content to your website to attract visitors and increase the number of keyword phrases you target for search rankings. Boomtown will write new pages, articles, press releases or other content for your website, review with you and obtain your approval, then post to you website or blog.

After new content is created, Boomtown will use this content to manually post in article directories, blogs, and other websites with links back to your site. These links will constitute unique one-way links to your website.

As described above, Boomtown strategizes with the client to suggest content, which will attract other sites to link to it – sometimes this is referred to as link bait, but in general it is resources, white papers, survey results, games, images, videos, and other content that your audience will bookmark and share.

Google Analytics

Boomtown ads Google analytics code to each page of your website or blog if it is not already there. Boomtown uses this software to monitor web traffic and SEO progress, as well as make suggestions to improve visitors, conversion rates, and page content. Boomtown requires access to your existing google analytics account or new account in an administrative capacity in order to set up goals for the account.