A successful peer media campaign must begin with a listening exercise. It is important to identify influential communities and identify the appropriate influencers within these communities before starting a social media campaign.

During the listening and monitoring process topics and discussions pertinent to your business are identified. This listening and monitoring process provides an overview of the issues being discussed, the most influential sources of information and where the opportunities for engagement exist. The information will provide Boomtown with a list of top blogs and social networks to monitor for opportunistic discussions.

Using alerts and various social monitoring tools, Boomtown will select keyword phrases to monitor, including your brand and major products and services.

A short list of topics and influencers will be created and reviewed with the client.

Once we identify and prioritize the topics discussed by the blogging community and determine the people influencing the discussions most, we will then assess your company’s corporate preparedness for engagement. During this stage of the process Boomtown will determine business and communications objectives, evaluate internal resources, develop rules of engagement and set your peer media strategy. The object is to identify your strategy and key goals for the program.

Boomtown recommends drafting a corporate best practices document outlining your social media policy for internal employee distribution. The purpose of a social media policy is to set ground rules for your company regarding the representation of your brand within online communities. It is recommended that whenever possible your own employees engage in online conversations directly.

Each social site requires specific information, and you will be sent a form before the site is created. We will create a Social Media Site on Facebook, MySpace, Squidoo, LinkedIn, Twitter, Wikipedia or YouTube, and use two keyword phrases which we will link back to your URL.

If possible, we will use your website CSS to create a blog template and set up the blog so that it resembles your website. To do this, we will host and install WordPress software, and point the Blog to be a subfolder of your site, for instance “blog.abcsite.com.” We will optimize WordPress for search engines and submit to major engines (Google, Yahoo, MSN). Next, we will use webinar type software to train you on posting and editing posts.

We will link your existing web site to your blog and link your blog to social networking sites.

After a phone review, Boomtown will recommend a corporate social policy and procedures for your employees to eventually take over the social media marketing.

Boomtown will use webinar style training methods to demonstrate how to use blog and social media tools.

Social media Web sites like Myspace, Facebook, Kaboodle, and Digg are very popular and search engines regularly spider those sites for keywords and links. Our copywriters adeptly create reviews about your products and services or bookmark existing articles and place them on social media Web sites. They also add links in these reviews so that both search engines and social Web site users can find your Web site. Social bookmarking can dramatically increase your search engine rank, the amount of Web site visitors, and the number of prospective clients.

Number of social bookmarks we will make

Number of pages targeted on your website

Typically 250-500 words in length written from a third party perspective with the purpose of driving momentum on a keyword ranking and supporting SEO efforts for keyword positioning. The article is based on company information available on the clients’ Web site or through a brief interview (via phone or email) with the client. The article will include opinions, reviews and other generalized information relevant to the topic and will focus on one keyword. The article is owned by the client and its content can be used at their discretion. Clients may suggest topics for content, however direction and creative liberty are at the discretion of the copywriter. SEO Social Web Articles are not equal to traditional corporate product or service reviews.

Client approval is required prior to submission to Article directories and submission sites. Once submitted, the article is generally live within 1-14 days from the time of submission. We will submit to over 50 free article directories and blogs and will receive an article approval (posting) rate of 60-75%. We will provide you with a listing of all submissions.

Note that press releases work best when a timely release is written such as a seminar offering, etc. Almost all PR sites allow us to publish self-promotion articles and news related releases. The client must provide material for a press release.

We will submit to 50 sites for an approval rate of between 70-80% and provide client with a listing of all submissions.

Using the articles we write, we will transform each paragraph into a short blog posting and add to the WordPress blog using your targeted keyword phrases.

We will compose a unique classified ad using your targeted keyword phrase, to generate fans on Facebook. A Facebook Account will be set up with a daily budget (suggested minimum $5/day). The daily budget payment is the responsibility of the client and is billed directly to the client credit card.

We will make relevant forum submission with links back to your website or social media profile.

To spark interest in your blog, we will begin a comment string after posting. If questions or comments are posted we will address them to the best of our ability, or ask for assistance from the client when answering comments.

We will submit the video provided by client to YouTube and optimize it with search phrases and links to the website.

Please keep in mind that most of the costs of a social media program are onetime costs associated with launching the program, setting up and integrating the components. The most difficult elements of any new social media program include learning about the platforms, determining company objectives and putting a structure in place to participate in the conversation.

During the deployment phase, Boomtown will continue to monitor, listen and respond to the social communities. Boomtown will integrate the promotions into all components and automate any processes within reason. Boomtown will also create content for participation in the social conversation.

Once a month Boomtown will submit a report of the results and recommendations for the social media campaign.

In addition to Google Analytics referring sites, Boomtown will present a report showing all submissions, and social postings and comments.