Search Engine Marketing / Pay Per Click Advertising
Paid Advertising or Pay Per Click (PPC) Advertising is an effective marketing tool used to drive relevant traffic to your website as it is based on keywords and ad campaigns which are targeted towards your specific products or services. It involves a process by which our Marketing Professionals will create an ad campaign and then place bids on selected keywords that best describe what your business wants to highlight. When a search query is performed using these selected keywords, the search engines will prominently display your ad either at the top of the page or along the right hand column. At this point, a searcher can then click on your ad and connect directly through to your Website. This way you only attract and pay for the most relevant traffic to your site and there are no other hidden costs. As compared to traditional advertising, PPC Marketing delivers much more specific ROI tracking results due to the comprehensive daily and monthly statistics available.
At Boomtown Internet Group, our goal is to get optimal placement of your ad campaigns and maximize your Website’s exposure on the top search engines including Google, Yahoo!, AOL & MSN/bing. We accomplish this through effective and continuous management of keywords, bids, and ad text; and we focus on conversions. A well managed Pay-Per-Click Advertising Campaign allows you to reach the customers you are looking for while you control the amount you want to spend.
Search Engine Marketing Plans Overview
The options for a Pay-per-Click campaign include advertising through either the Google AdWords ppc platform, Microsoft Ad Center ppc platform (which includes Bing and Yahoo) or both. Pay-per-click management fees start at $200 for one search engine, including up to two campaigns, 200 keywords, and phone tracking. For an exact quote on what program would work best for your company, please contact our Internet Marketing Professionals.
| PPC Planning & Analysis | Campaign Launch & Optimization | ||
| Competition Analysis |  |
Daily Monitoring | |
| Keyword Research | |
Keyword Optimization | |
| Traffic Estimator | |
Bid Adjustments | |
| Time of Day Adjustments | |
||
| Advertising Campaign Build | Reporting and Monitoring | ||
| Keyword List Finalized | |
Daily Monitoring of Campaigns | |
| Ad Text Developed | |
Monthly Keyword Report | |
| Landing Pages Determined | |
Monthly Phone Tracking Report | |
| Tracking Codes Attached | |
Monthly Campaign Review Phone Call | |
| Targeting Geography | Phone Tracking | ||
| Time of Day | |
Toll Free Number | |
| Geographic Area | |
Account Login Access | |
