Search Engine Optimization (SEO)
Boomtown’s Organic Search Engine Optimization Plans
Can prospects and customers easily find your company, services, and products via online search? Does your website show up in search engine results?
To receive web traffic from Google, Bing, Yahoo, and other search engines, a website must be in the top 30 results, ideally top 10 (the first page of Google), as 90% of searchers do not click beyond the 3rd page. Search engine optimization puts your website in a position to be found frequently by clients and customers who are looking online for your products and services.
The web is a huge place and growing every day. Even if you do have a website, if you are not in the top position for relevant search terms, potential customers may never find you. Boomtown works to create a strategy for your business, ensuring your website has the technical foundations to succeed in organic search. We take the time to familiarize ourselves with your brand, audience, and market – for the best SEO results, we believe participation is key–open communication between Boomtown and our clients ensures we effectively meet business goals.
While you focus on your business, Boomtown makes sure your website has the technical foundations to succeed in search. With our internet marketing expertise, we’re able to spot trends, identify terms your audience is using, track competitors, and drive leads to your site and keep you visible online. Boomtown maintains that there are no shortcuts or tricks to improving rankings—as search engines continue to develop their algorithms, they’re better able to spot black hat tactics and penalize accordingly.
The web is in a constant state of evolution and without Internet marketing you may miss out on potential business opportunities and ways to connect with your online audience. Boomtown’s expertise can strengthen your position online and help you increase your online reach.
Below is our SEO plan, broken into four parts.
Phase 1: Analysis
Website Review & Keyword Research
Analysis begins with strategy-based conversation between the client and our team – we discuss target demographic, questions that visitors want answered, and identify the overall goals of the website. Together with the client’s input the following is performed:
- Competitor Analysis
- Keyword Research & Analysis
- Benchmark Status of Current Website
- SEO Recommendations for Website & Linking
Proper keyword selection is the foundation of any good SEO plan. We run predictive queries to determine traffic volume, then evaluate potential for conversion against level of search traffic. Our goal is to get your site high quality, relevant traffic, not just increase quantity. We also evaluate competition for potential keywords—this helps us determine which on page and off page strategies are required to achieve results in our designated timeframe.
We complete a thorough review of your website for SEO strengths and weaknesses and have a consultation for a complete understanding of customers, your sales process, and prospects. Keyword research will identify phrases and words used by customers and prospects; we discover the long-tail keyword phrases unique to your products and services. Before we move forward, your review and approval of primary keyword selection is required.
Phase 2: On-Page Optimization
During the On-Page Optimization Phase, SEO-friendly features and content are added to your website so search engine spiders can fully crawl your site. These features include:
- XML Sitemap
- Robots.txt
- Verification Tags
- Meta Tags
- Image Optimization
- Content Writing & Optimization
- Duplicate Content Rewritten
- Schema.org Setup
- Blog Setup & RSS Integration
- 404 Error Page Creation
- Link Baiting
- Google Analytics Setup
Boomtown will complete optimization of title and meta description tags as mentioned in Phase 1. Existing web content will be edited to create optimized web pages. We will create new content required for SEO, as well as other on-page elements for optimization, as mentioned above. We find that many websites require modifications of HTML code and navigation—Boomtown provides a report of our findings as well as other optional site changes to increase conversion. Whether or not you decide to implement them with your own in-house resources or ours is up to you.
Phase 3: Off-Page Optimization
The Off-Page Optimization revolves around creating “Asset Content”, or high quality content others want to link to. This includes infographics, Videos, Press Releases, Wikipedia pages, content-rich blog posts, etc.
Is your current web content compelling enough to differentiate itself from thousands of other similar webpages? Quality content is key to attracting relevant quality links from other sites, and key to securing search engine visibility. Google, Yahoo, MSN, and other search engines condone a quality content creation strategy.
Content creation and authority link building requires significant time and effort, both on the part of the client as well – you are the authority in your industry. Boomtown is happy to guide you through processes, but we believe client involvement is crucial. When done properly, good content is not only distinctive but can position your business as an online authority in your industry. Being an industry authority holds many advantages, including attracting relevant links and new opportunities. Quality content can also assist with conversion—potential clients respect content authority.
- We first create social profiles for secure links and content sharing.
- We submit your website to local directories so it appears on mobile devices (and directories unique to product as well (ex: trade publications).
- Our plan includes monthly link purchasing from respected sources (such as business.com)
- We create timely Press Releases.
- Blogging from client’s blog in their name, and distributing through social networking groups and RSS.
- We offer guest blogging.
Social signals play an increasingly important role in SEO and could affect rankings. Boomtown configures monthly social signals into all link-building plans.
Phase 4: Monitoring & Reporting
The most important parts of SEO:
- We verify that the website traffic received is the website traffic wanted.
- Visitors are completing the goals indicated.
Boomtown monitors our clients’ site performance, conducts initial client calls, and sends monthly SEO linking and ranking reports.
Google Analytics allows us to measure website traffic and keyword positions, as well as organic traffic sources. This tool enables us to make informed decisions about new campaigns and spot opportunities for your business to grow further online.
Boomtown has an entirely long-term approach towards search engine optimization—we continue to research and invest in keeping on top of search engine’s ever changing algorithms so we can include these changes into your Internet marketing plan and website.
Reputation Management Services:
When people have something to say about your business, they turn to the Internet. Whether it’s through a Facebook comment or Google Places review, there are ample ways for people to voice their opinions. Getting positive reviews and responding to negative feedback matters – Boomtown can help manage your online reputation.
Pricing starts at $600 per month.
Should you wish to learn more about our SEO plans, please contact a Boomtown representative.
Contact Jeff Kovalick, Director of Sales for more Information:
888-454-3330 ext. 21
