google-analytics-training

New Google Analytics is Now Live: New Features, Improved Reporting

  • Posted by Erica Ronchetti on April 18th, 2012

Google announced that their new Analytics platform would go live mid-April, and that date has arrived. Next time you login to your GA dashboard, you may notice something different.  Where previously you could toggle back and forth between the new and old versions of Google Analytics to become familiar with the new layout and features,…

google-blog-image

Google is Removing Accurate Data in the Name of Privacy: What This Means for Your Analytics Reports

  • Posted by Erica Ronchetti on October 20th, 2011

Because search is becoming increasingly customized and personal, Google has chosen to encrypt search results in order to secure better user privacy.  Read the full blog post here.  Encrypted search will become the default experience for signed in users on Google.com. The gist of it: When a signed in user visits your site, all web…

Google Webmaster Tools in Google Analytics

Pilot Testing started for Google Webmaster Tools in Google Analytics integration

  • Posted by Priyo Mukherjee on June 8th, 2011

Google announce Great News for website owners, Search Engine Optimizer (SEO) & Webmasters on 7th June, 2011. Google announced that they will be adding Google Webmaster Data directly to Google Analytics Data. Google did announce simultaneously this on there Google Webmaster Central Blog & Google Analytics Blog. Now that the Pilot testing between Google Webmaster…

Google Analytics: How Do I Use UTM Tags?

  • Posted by Erica Ronchetti on March 25th, 2010

Are your customers responding well to your email blasts?  How can you measure the success of your online marketing campaigns? The answer: Google Analytics UTM Tags.  These UTM tags or “Urchin Tracking Modules” are necessary for tracking individual marketing campaigns, via the different values you assign them.  It can be a challenge to track and…

How to Create A Google Analytics Custom Report

  • Posted by Erica Ronchetti on March 19th, 2010

Google Analytics allows users to create custom reports to better understand their traffic. This post will help you understand what Google Analytics Custom Reporting is and how you can create Google Analytics Custom Reports. High Level Segmentation: You can create new custom segments with the flexible and easy to use segment builder in Google Analytics….