How are Authorship and Google Plus Transforming SEO Link Building?
Link building is still as important, if not more so, than it was 15 years ago. According to a SEOmoz ranking factors survey, 40% of Google’s ranking algorithm is based on linking factors. What has changed is the quality of links and who exactly is pointing to your website. Regaining Trust in Links: Google Plus…
Image Optimization Necessary as Image Search Gains Speed
Image optimization is becoming increasingly significant as major search engines make way for advanced image search. Including images on your website has always been recommended to add interest and improve search engine optimization. What many people do not think of, however, is the fact that search engines can read image alt tags just as they…
Claiming Google Places Listings When Addresses Are Different
Should I claim my Google Places listing if the physical address is different from the postal address? Yes. Even if the two addresses differ, you should still claim your listing. Unfortunately PO boxes do not count as a physical address and using one will actually have your listing removed from Google Places. However, there are…
Things to Keep in Mind When Creating an XML Sitemap
In order to have all of the pages of your website indexed by major search engines, it’s important to create an XML sitemap. XML sitemaps translate all of your pages into machine-readable content so that it is more search engine friendly. Sitemaps are especially helpful for webmasters since they can submit all URLs as well…
