Pinterest

Are You Pinning Yet? The Image Bookmarking Site Everyone’s Talking About

  • Posted by Stephanie Aiello on November 29th, 2011

Pinterest has taken the Internet by storm, especially among mobile users with its iPhone app. Acting as a visual pin board, users can take photos of something with their iPhone or “pin” images they find online and bookmark said photos onto various categorized boards. The Pinterest homepage is customized to your interests and allows you…

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What It Takes to Execute A Successful Social Media Contest

  • Posted by Stephanie Aiello on July 18th, 2011

Everyone knows it by now – social media is an integral part of any business today. So now that your profiles are created, optimized, and updated regularly, you may be asking yourself “what’s next”? Running a social media contest is one answer that’s proving to be quite popular (and effective if done correctly). Social media…

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Should Your Business Hop On The Groupon Wagon?

  • Posted by Stephanie Aiello on June 28th, 2011

Just weeks ago, Groupon filed for a $750 million stock offering, potentially valuing the online daily deal giant at anywhere from $15 billion to 20 billion. An IPO this big must mean great things for companies deciding to advertise with them – right? Groupon is popularly known for its daily emails with highly discounted products…

Develop Brand Connection with Facebook Reveal Tab

  • Posted by Stephanie Aiello on June 2nd, 2011

So, you’re a business on Facebook and your fan base is really taking off. Now what? At this point in the Social Media game, it’s fairly easy for businesses to get Facebook “likes” with the right promotion. Now business owners must strategize on peaking and maintaining user interest, which includes developing a user-brand connection. Getting…

Google Buzz Review: Will Google Buzz mean anything in this Social networking age?

  • Posted by Priyo Mukherjee on February 24th, 2010

Are you Buzzing? Google started with is statement when introducing its new product to the world. During 2009, Google made announcement for the Google Wave, the Google products for real time communication and collaboration, but it is still unable to gain that much of popularity. So first question that in my mind comes about Google…

Is Google Buzz Twitter killer or a Threat to Facebook?

  • Posted by Priyo Mukherjee on February 22nd, 2010

Last week when I logged in my Google Account I found something new – an application asking permission to access my Gmail account. Yes, and it was called Buzz..!! Google buzz, the latest product of Google in the social networking area appears to be especially created for sharing the latest updates (latest BUZZ) among the…

A Generic Social Marketing Strategy or Plan

  • Posted by Sue McCrossin on September 1st, 2009

One of my clients asked me to write an article for her newsletter demonstrating a “generic social marketing plan” for a company that sells services.  I’ve taken that article and rewritten it here because I think the concept of a generic social marketing plan can be summarized easily. Many types of businesses are beginning to…