Paid Ads

Microsoft announced on Tuesday, January 29, 2008, on the adCenter Official Blog that Microsoft adcenter and The Wall Street Journal Digital Network reached an agreement in which Microsoft will become the exclusive provider of contextual and paid search advertisements for The Wall Street Journal Digital Network (WSJDN). Wall Street Journal Digital Network includes many popular websites including,,, and other sites.

Wall Street Journal Digital Network (WSJDN) reaches worldwide viewers of over 20 million users & serves over 330 million page views per month. This agreement marks an exciting increase in reach and significance for adCenter customers bidding on financial services keywords. Contextual advertising will automatically begin on the WSJDN starting in February 2008. Now Microsoft adCenter customer can extend their ads to the WSJDN in February, 2008. Timing for Paid Search advertising on WSJDN is still being determined by Microsoft.

Microsoft also mentions many content tips at there official blog. Here are some of them:

  • Increasing your bids to position your ads to appear.
  • Monitor your ROI with conversion tracking.
  • Write compelling ad copy.
  • Contextual ads reach targeted audiences.

Advertiser can list there business on high traffic editorial pages – ad space that was completely reserved for limited advertisers.

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