A lot of SEO’s agree that writing content is the best thing you can do right now for your website and for your brand. One of the best ways to get link and interest to your site is by putting up unique and interesting content that no one else has written. The problem is that most content is written very heavy with business language that is hard for people who may not be that familiar with your business to really understand. So copywriting is essentially not as easy as it sounds. A good rule of thumb is to use shorter and easier words. Although it may seem counter intuitive because you want to sound smart and like you know what you’re talking about but, in the end it’s much easier for people to read something where there’s short phrasing and words that they understand.
Another way that you can make it easier for people to read your content is by breaking it up. There is no such thing as too many sections or bullet points. Anyway that you can break up your text and make it look less daunting is really going to help you out in terms of reading views and engagement.