The following are the general SEO tasks completed during the past several years in order to achieve these numbers:
- Monthly link building and maintenance (removing harmful links, updating local listing information, etc.)
- Monthly new content (blog posts, infographics, social media posts, etc.)
- Keyword research and on-page optimization (every 3-4 months)
- Event promotion and collaboration with related organizations (for example, 95.7 Ben FM in Philadelphia works with this dealership on many events throughout the year, so we frequently tag them in our social posts and photos related to the events. We also try to incorporate the dealership’s latest TV commercials in our promotion plans).
- Technical maintenance (ensuring there are no broken links, duplicate content issues, canonical redirect issues, or other HTML errors on the site).
- Creating monthly action plans based on the site’s individual performance against the most recent Google algorithm updates.