Digital Marketing Services
Actualizing your vision through Digital Marketing
Digital marketing is a tried and true method of growing a business. Unlike past marketing methods, digital marketing draws prospective customers to you. We look at where your business is now and where you want it to be, and then we create a strategy to get it there.
Our basic goals for any business are to drive people to your site, convert them to customers, and finally, turn those customers into advocates for your brand. Step-by-step, we accomplish these goals by employing a combination of tactics such as writing unique, valuable content, sharing engaging social media posts, and developing email marketing campaigns among others.
We know from experience (and common sense) that not all digital marketing methods are appropriate for all businesses. The plans we create are therefore highly customized to your products and/or services, demographics, and goals with respect to your budget.
Increasing Your Visibility
There are many directions we can take to increase your brand’s visibility to bring in customers. Our initial phase of developing your digital marketing strategy will include an in-depth discussion of your business. This information-gathering phase will enable us to make the most appropriate recommendation for which types of digital marketing will help you reach your goal cost-effectively.
We conduct a keyword analysis to determine what terms people are using to find your products or services. Then, we optimize your webpages with these keywords. Other SEO Services include Google penalty prevention and recovery, analytics, local SEO, and more.
Paid Search Advertising
With Pay-Per-Click (PPC) advertising, we can develop ads that will increase your business’s visibility across the web by displaying it on social media sites, shopping lists, and more. Paid Search Advertising includes phone tracking and remarketing campaigns.
Social Media Marketing
After thorough analysis, we identify the social media channels your target audiences use the most. Then we develop and implement strategies customized to the appropriate channels that will encourage prospects and existing customers to interact with your business.
Should you choose affiliate marketing services, we can help you establish and manage affiliate programs external to your shopping cart or through your own website.
For better marketing ROI, an email marketing campaign can easily and affordable communicate your message to subscribers. We can produce content-rich emails to drive leads to your website.
Strong, high quality, and unique content will attract your audience to your site and keep them there. This includes your service and product pages as well as interesting and informative blog articles.
We can help you solidify your status within your market and industry through branding services. We can help reinforce your company’s identify, provide opportunities for customers to connect with your brand, and create meaningful customer experiences.
Digital Marketing Consulting
An digital marketing strategy is necessary or online competition. Our consulting services will provide your company with effective guidance in creating and implementing strategies for a variety of marketing techniques.
Making decisions based on web analytics data and trends allows for successful, efficient deployment of new marketing tactics, as well as the ability to report, compare and test their validity. We employ Google Universal Analytics and Google Tag Manager, where our team are all certified and proficient.
Get your business in front of customers on smartphones and tablets using text and multimedia messaging targeted by geolocation. Send coupons, discounts and announcements to loyal customers. Make email and web marketing “mobile first” to have your message go where ever your customers go. Use mobile marketing to influencing both walk-in can ecommerce customer purchases.
Customers now search the web and using mobile devices as often as they do desktop devices, especially to search local products and services. Appearing in local search results depends on consistent local business citations, SEO marketing, geographically relevant content, strong reviews, and local link referrals.
Businesses in almost any industry can benefit from supplementing their current marketing investments with digital marketing. B2B and B2C companies alike can use valuable content like blog articles, social media ads, newsletters, and more to increase the appeal of their brands to their audiences.