Posts by Andrew Lazaunikas

Penguin 2.0 was rolled out on May 22nd, leading to countless websites losing traffic, visibility, and rankings. However, if you read the tea leaves, you knew that Penguin 2.0 was…

Philadelphia Internet Marketing: Boomtown Webinar July 2013

July 16, 2013

Thanks for joining us for the first in a series of Q&A webinars from Boomtown Internet Group. Being a Philadelphia Internet Marketing company, we get asked a wide range of…

Should I Optimize Plural or Singular Keywords

July 10, 2013

Optimizing for singular or plural keyword phrases? Sometimes when it comes to keywords, the most difficult questions sound like the easiest. For instance, we here at Boomtown constantly get asked…

How to Pitch Content Marketing

April 30, 2013

Content Marketing

How to get your business to care about Content Marketing While talking to a prospective client last week, I was asked a question: “How do I get my business to…

Content Creation – Google Algorithm’s Teacher’s Pet

March 14, 2013

Content Marketing

Content Creation and the Google Algorithm Often publicized, even more often scrutinized, Google’s search ranking algorithm is a constantly evolving process of delivering the best search results for the user.…

Google Favors Brands – Is Your Philadelphia Web Design Branded?

February 25, 2013

Digital Marketing, Web Design

When Philadelphia web design clients come to us asking for advice on branding, there usually is one consistent question within our first couple encounters: Why do the big brands get…

Google Author Rank: Why It Is Important And How To Set It Up For Your Blog

February 13, 2013

News

In this week’s Boomtown Internet Group Webinar we talked about Google Author Rank. In it we talked about the history of how Author Rank came to be, it’s current…

Philadelphia SEO Tips: How to Find Better Partners for Link Building

January 29, 2013

SEO

No matter if you are just beginning in Philadelphia SEO, or are searching for ways to super-charge your efforts, it is a well known fact that links are a critical…

Create Top Landing Pages

December 15, 2012

SEO

Tips for Creating Top Landing Pages Landing pages can a bit of an enigma. More often than not, they’re a little bit of everything: homepage, content page, and contact page.…

New Google Tag Manager has Eye on Making Digital Marketing Easier

December 13, 2012

Throughout the last five to seven years, digital marketing has seen huge advancements in both it’s capabilities, and how sophisticated it has become. Because of this, there is now a…

The EMD Update Cometh: One Month In

November 9, 2012

Digital Marketing, SEO

Here we go again. It seems that every time Google announces another batch of algorithm shifts, the online community runs to their houses like Munchkins reacting to the Wicked Witch.…

Googolopoly? Is The Search Engine Giant a Monopoly?

November 6, 2012

SEO

Recently CNN’s Erin Brunett showcased a piece on her show Outfront that raise a few eyebrows. The news anchor asked the question: “Does Google know too much about you? And…

Over a Month In, "Bing It On" Campaign Making Uneven Claims

October 17, 2012

Digital Marketing, SEO

By now, most of America has probably seen the “Bing It On” Bing search engine commercials on TV. The commercials, which ask random citizens to conduct a blind taste test…

Web Platform Project

October 9, 2012

Web Design