Posts by Erica Ronchetti

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Best practices for image optimization and meta tags This blog post provides guidance for creating and implementing meta tags, as well as optimizing images for your website. Meta tags are…

Google’s Data Highlighter Tool

January 30, 2013

Data Highlighter Tool for Structured Data Tags Google’s new data highlighting tool is a quick and easy way for website owners to tag the data on their web pages. You…

Essential Website design Elements for Google SEO in 2013

December 5, 2012

Getting to the first page of Google can have a tremendous impact on your bottom line. With a dominant share of all internet searches, meeting Google’s requirements for good site…

Google Analytics New Features, Reporting

April 18, 2012

Google Analytics Improved Reporting and New Features Google announced that their new Analytics platform would go live mid-April, and that date has arrived. Next time you login to your GA…

The New Mobile Search Advertising

October 20, 2011

Mobile Marketing

What’s New with Mobile Search Advertising? Search ads on mobile devices connect people and businesses in useful and relevant ways, allowing people to make better (and more informed) decisions when…

Google encrypted search results to secure Search Result

October 20, 2011

Because search is becoming increasingly customized and personal, Google has chosen to encrypt search results in order to secure better user privacy. Read the full blog post here. Encrypted search…

2011 SEO eBook on Amazon By Boomtown Internet Group

August 29, 2011

News

2011 SEO dBook Available on Amazon Boomtown Internet Group has finally finished our 2011 SEO eBook and made it available here: 2011 SEO eBook This ebook presents a general outline…

How To Format Your Business eBooks for Amazon Kindle – An Easy Guide

August 26, 2011

Content Marketing

Follow our simple, easy-to-use guide, and begin formatting your company’s eBooks for Amazon Kindle The Amazon Kindle format is very basic HTML with a little support for CSS. For those…

Health Care and Social Media

July 28, 2011

Social Media for Connected Healthcare More than ever, it’s becoming essential for health care providers to include social media in their internet marketing strategy. Approximately 35% of consumers use social…

Health Care Internet Marketing

July 28, 2011

How to Increase Brand Awareness with Health Care Internet Marketing The key to getting recognized as a winning organization under healthcare reform is to develop a quality brand that’s strong,…

The Yoast Plugin for WordPress SEO

July 12, 2011

Yoast Features and Review Boomtown uses the All-in-One Yoast plugin—a good option that is capable of performing the basic SEO functions necessary for a blog. After our upgrade to the…

Facebook’s 2011 Promotional Guidelines

June 29, 2011

Understanding and Adhering to Facebook’s 2011 Promotional Guidelines So many brands use Facebook to focus on interacting with fans, while others actively try to grow their social media fanbase. Often…

Twitter Strategies for Small Businesses

June 15, 2011

Twitter “Best Practices” and How to Tweet Like a Pro If your business isn’t on Twitter, it should be. With more than 200 million twitter members sending out approximately 65…

How Can Small Businesses Monitor Digital Marketing Performance?

June 10, 2011

One of the most important factors in an Internet marketing strategy (and when developing a successful website) is generating a significant amount of targeted traffic. High conversion ratios often go…

A Basic Corporate LinkedIn Strategy for Pennsylvania Businesses

June 6, 2011

A Basic Corporate LinkedIn Strategy for Pennsylvania Businesses: Social Media Marketing in PA Pennsylvania businesses, if your company decides to participate in LinkedIn, there are many opportunities to improve online…

Whitepaper Marketing Plan

February 23, 2011

In September 2009, a study polled 500 executives involved in B2B technology purchases. Approximately 85% of these individuals rated white papers as either moderately or extremely influential in aiding their…

How Do You Know If It’s Time to Redesign?

January 27, 2011

Web Design

Once upon a time, your website met business needs and served as an asset to your company. As time passed, the web changed and your website, which once supported your…

Business Online Reputation Management

January 26, 2011

Reputation management has become a SEO problem. Here’s how we’re dealing with it… As Internet marketing and SEO specialists, we spend the majority of our efforts improving visibility of clients…

9 Ways Your CMS Platform Is not SEO Friendly

January 25, 2011

Web Development

Are you fighting a losing SEO battle? Trying to optimize and achieve good ranking results in the SERPs is practically impossible without a compatible and SEO friendly CMS platform. 9 Signs…

Boomtown Team Passes Google Analytics Exam

January 12, 2011

News

…Now we’re better able to strategize and direct your web development and design decisions. Although the Boomtown team has been using Google Analytics for years and utilize the program nearly…

SEO for eBook Creation and Promotion

January 11, 2011

eBook marketing is a fantastic way to promote products, services, and share knowledge with the online community, and a worthwhile addition to any marketing strategy. A well-written eBook can serve…

5 SEO Tips for Avoiding Costly Redesigning

December 16, 2010

SEO, Web Design

SEO companies serve as website consultants and provide recommendations to better optimize websites, improving web presence and search engine rankings. In many cases, the changes suggested by your SEO expert…

Web Design and Copyright Infringement

September 15, 2010

Internet Law & Privacy

Basically everything you see on the web is copyrighted as soon as it is put on the Internet. Pictures, videos, text, music and other Internet works are Copyright Protected. If…

How the Yahoo and Bing Merger Will Affect Your SEO and Rankings

August 30, 2010

It’s happened—Microsoft has swallowed the Yahoo search engine and though you won’t see much interface change, Yahoo will now be powered by Bing and display Bing search results. So what…

Optimize Google Shopping Feeds

August 16, 2010

Web Development

This blog post discusses how you can use Google shopping feeds to increase sales and traffic to your ecommerce website. We’ll first discuss Google shopping, then get to how to…

A Facebook Page For 500 Million People

August 12, 2010

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Internet Marketing: The Intersection of Social Media (Facebook) and SEO The opportunity to reach customers and prospectives doesn’t just lie in Google search, but also within social media. Small…

Corporate Facebook Page Creation

August 4, 2010

Here’s a Facebook how-to guide to creating a corporate Facebook Page. Sign up for Facebook, if you haven’t already done so, or log into Facebook if you’ve got an existing…

eCommerce Web Design & Development Tips

July 21, 2010

Web Design, Web Development

Online shopping is both easy and convenient, saving customers time and the effort it takes to travel to physical stores, as well the time it takes to shop. E-commerce websites…

SEO for Google Caffeine: Has Your Rank on Google Been Threatened?

June 17, 2010