Digital Marketing Trends


Boomtown Internet Group Newsletter July 2009

Dear Valued Subscriber:

Yesterday Google surprised most of the business world by announcing a new operating system called Chrome OS, designed to replace Microsoft Windows!  Wow…Google is really getting into Microsoft’s space….and not just with search. Google’s Chrome spokesman, Vic Gundotra, Vice President of Engineering said recently that “the web has won and it’s now more efficient to do your computing tasks from a Web-based operating system, such as Chrome OS, than from one that rests on your desktop like Windows.”  The reasoning is that a Web-based OS directly accesses the Web, making it more dynamic and flexible.

You might remember that you can already download the Chrome browser and interact with applications while you are offline too.  In fact, according to Google, more than 30 million people are already using the Chrome browser.

I understand the new Chrome operating system is not “heavy duty” yet, being built specifically for netbooks.  Since a lot of netbook manufacturers are trying to differentiate themselves by bundling in different sorts of software, many are offering a way to store data on the web called a “personal cloud”. Google is hoping that netbook manufacturers adopt Chrome OS because it will be the most flexible operating system for these services, just as they already quickly embedded Google’s other operating system, Android, into smartphones.

Google will share the code later this year and netbooks running the Chrome OS will be available for consumers in the second half of 2010. Google says: “We are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. It should just work.”  And this comes right after the big Microsoft OS hack over the 4th of July…talk about timing!

Now Google and Apple also compete – but they seem to play together in the sandbox better than Google does with Microsoft: Apple’s iPhone vs. Google’s Android, Apple’s Safari browser vs. Google’s Chrome, Apple laptops vs. Android netbooks, and now, Apple’s operating system vs. Chrome OS.  This should be interesting!


Sue McCrossin

Boomtown Internet Group