Digital Marketing Trends


Boomtown Internet Group Newsletter September 2011

Welcome back to reality (is summer really over?)! As the leaves start to fall, now is a good time to consider your Internet Marketing strategy for the coming season.

Want to Attract New Customers Instantly?

Pay-per-click advertising allows you to attract the customers who are seeking the products or services your business offers! Your ads can appear on the first page of Google search results right away at a price your business can afford. Google AdWords gives you control of the area in which you want to market, the products or services you wish to promote, and the amount of money you want to spend. Plus, you only pay when someone clicks on your ad and no minimum contract is required!

If you are ready to explore this type of online advertising, we can help your business get started today. At Boomtown, our Pay-Per-Click department is certified by Google as Advertising Professionals and is skilled in running successful PPC campaigns. With our Special Offer valid now through September 30th, new customers will receive a Gift Card for $100 in Free Advertising on Google AdWords. So whether you have a store front, online store, or special promotion happening, you can have an immediate presence online! Start your free trial now by contacting

Also check out Tips to Spy on Your Competitors.

Latest Web Design Trends – 2011

HTML5 and CSS3 now allow designers and developers to create more readable code, and more advanced layouts. HTML5 offers much of the same design functionality of Flash, without the compatibility and SEO issues. CSS3 allows designers to create visual depth with box and text shadows, edit the opacity of colored elements, create multiple background images and more.

What does this mean for your website? Faster, better features, greater flexibility, and easier mobile device accessibility! Until recently, designers have been forced to use web-safe fonts, or create text as a rasterized image – using a static image instead of actual text isn’t the best for SMO! Now, tools like WhatTheFont, CSS Typeset and Typester allow designers to use a wide variety of fonts without sacrificing search engine optimization.

Designers also now create websites with mobile use in mind. People are more comfortable shopping on their phones, and mobile or app versions of ecommerce sites are on the rise. You may notice changes in links and buttons, as designers are now taking into account the need for more finger space around links. Less clutter, clear navigation, and pared-down content all help users browsing mobile versions of websites.

Have a Blog, but No Time for Blogging?

It’s in the back of your mind. You even jot down great ideas for new posts. But actually finding the time to sit down and write a blog post can easily be pushed to the back burner as other business responsibilities arise.

Regularly blogging has a number of benefits. For one, it’s a streamlined way to share company or industry news, updates, and tips. Blogging also keeps content fresh for search engines to recognize, which improves SEO. Blog posts can even be targeted for a group of keywords on which you would like to gain more traffic.

Boomtown offers convenient guest blogging services to actively maintain your blog while you take care of business. Our bloggers will update as often as you wish using content ideas of your own or by aggregating ideas from other sources. We will discover the latest industry trends by setting up Google Alerts, optimize each post for relevant keywords, and automate blog posts on Facebook and Twitter so you can be heard. Read more about our blogging strategy.

Stay tuned for more Autumn updates!